Bloom

Bloom Hotels established with a mission to redefine the mid-scale hospitality segment in India. The company operates across the hospitality industry, serving both business and leisure travelers through its chain of premium budget hotels. By 2025, Bloom Hotels has grown to over 50 properties nationwide, with a presence in cities like Mumbai, Pune, Udaipur, Jaipur, and the NCR.

Bloom’s unique value proposition lies in its blend of affordable luxury, tech-enabled service, and asset-light expansion model. The company’s ability to scale profitably—without heavy real estate investment—sets it apart in a competitive landscape dominated by brands like OYO, Treebo, and FabHotels. Key recognitions include the Today’s Traveller Award 2024 and MakeMyTrip Customer Choice Award 2020, underscoring its reputation for customer satisfaction and operational excellence.

Key Milestones

• Founded in 2006 in Delhi by hospitality veterans, with a vision for affordable, quality accommodation.
• Expanded from a single boutique property to over 50 hotels across major Indian cities by 2025.
• Achieved fivefold revenue growth in two years: from ₹49 crore in FY22 to ₹250 crore in FY24.
• Turned profitable in FY23, with net profit rising to ₹14 crore in FY24.
• Secured over ₹362 crore ($45M) in funding from Samena Capital, with additional recent rounds including ₹77.7 crore ($9M) in 2025.

Core Products and Services

• Hotel Accommodation: Modern, comfortable rooms under brands like Bloom Hotel, Bloom Hub, BloomSuites, and Bloomrooms, catering to different traveler segments.

• Food & Beverage: On-site restaurants, cafes, and room service, offering a mix of local and international cuisine.

• Event Spaces: Meeting rooms and banquet facilities for business events, conferences, and social gatherings.

• Technology Services: Digital check-in/out, mobile key access, high-speed Wi-Fi, and app-based guest services.

• Loyalty & Membership Programs: Exclusive deals, discounts, and rewards for frequent guests.

Business Model & Revenue Streams

Bloom Hotels operates on an asset-light, tech-enabled model, generating revenue primarily through:

• Room Rentals: Core revenue driver, accounting for 85.2% of FY24 operating revenue (₹213 crore out of ₹250 crore).

• Food & Beverage Sales: Contributes ₹33 crore in FY24, with offerings tailored to both business and leisure guests.

• Ancillary Services: Event hosting, memberships, and curated travel packages.

• Interest Income: Earned ₹8 crore in FY24 from deposits and treasury management.

Top Clients & Partnerships

• Online Travel Agencies (OTAs): MakeMyTrip, Booking.com, Yatra, and Agoda are key partners driving bookings and visibility.

• Corporate Clients: Major Indian and multinational firms utilize Bloom’s properties for business travel and offsites.

• Event & Conference Organizers: Regular partnerships for business meetings, seminars, and social events.

• Strategic Investors: Samena Capital (majority stakeholder), Ikonika Holdings, and CX Partners have provided significant growth capital.

• Technology Partners: Collaborations with tech firms for digital check-in, smart room controls, and guest experience enhancements.

Future Outlook & Strategic Priorities

• Aggressive expansion: Targeting 100+ hotels in the next 2–3 years, especially in tier-2/3 cities and emerging travel hubs.
• Product innovation: Enhancing digital guest experiences, launching new F&B concepts, and expanding event offerings.
• Sustainability: Investing in green practices and energy efficiency across properties.