BrightChamps

BrightChamps is a global edtech platform , interactive learning for children aged 6 to 16. Headquartered in Singapore (Paya Lebar) with significant operations in India and a presence across 30+ countries—including the US, UAE, Indonesia, Vietnam and other Southeast Asian and MENA markets—BrightChamps delivers next-generation life skills education. Its curriculum spans coding, robotics, financial literacy, communication skills, artificial intelligence and entrepreneurship, offered in 12+ languages and tailored to diverse cultural contexts.

Products & Services 

• Live Coding Courses: Interactive programming lessons for kids aged 6–16, covering logic, game development and app creation.

• Robotics & AI Programs (RoboChamps): Hands-on courses in robotics, IoT, artificial intelligence and machine learning, with practical projects and kits.

• Financial Literacy: Engaging lessons on money management, saving, investing and smart financial habits for children.

• Communication & Life Skills: Courses to build public speaking, creative thinking and problem-solving abilities.

• Hybrid Learning Hubs: STEM-accredited, hybrid centers (“Next-Gen Hubs”) offering in-person and online classes in select international cities.

• Certified Completion: Accredited certificates from renowned institutions upon course completion.

• B2B School Partnerships: Customized learning modules and bulk subscriptions for schools and educational institutions

Business Model & Revenue Streams

BrightChamps operates a diversified, multi-channel business model:

• Subscription Fees: Offers monthly, quarterly, or annual subscriptions for unlimited access to its portfolio of courses. This recurring model is a major revenue driver.

• One-Time Course Payments: Allows learners to purchase specific courses or workshops on a pay-per-course basis, catering to those seeking flexibility.

• B2B School Partnerships: Collaborates with schools and educational institutions, providing bulk subscriptions and customized learning modules for students. In India, 90% of revenue now comes from B2B partnerships via the BrightChamps B2B vertical.

• Certified Completion Certificates: Sells accredited certificates upon course completion, adding value for students and generating additional income.

• Corporate & Institutional Partnerships: Develops custom programs and training modules for businesses and organizations, earning revenue through licensing and consulting.

• Product Sales: Offers educational materials and learning kits, especially for robotics and STEM courses.

• Advertising & Sponsorship: Monetizes platform traffic through targeted ads and sponsored content, particularly in international markets.

Customer Segmentation

• B2C: Parents and children (ages 6–16) seeking future-ready skills in coding, robotics, AI, financial literacy and communication.

• B2B: Schools, educational institutions and corporations looking to upskill students or employees through customized programs.

Growth Strategy

• Market Expansion: Aggressively entering new countries and deepening presence in existing high-potential markets, especially outside India.

• Product Innovation: Continuously expanding course offerings (e.g., Generative AI, entrepreneurship) and launching new verticals like RoboChamps.

• Strategic Acquisitions: Pursuing M&A to acquire complementary platforms and accelerate growth (e.g., Education 10X, Metamorphosis Edu).

• Technology Enhancement: Investing in adaptive learning, gamification and multilingual support to drive engagement and learning outcomes.

• Sustainable Unit Economics: Focusing on B2B partnerships and prudent cost management to reduce burn and ensure long-term profitability.