Burger Singh

Burger Singh operates in the Quick Service Restaurant (QSR) sector, which is a part of the wider food and beverage industry. And this isn’t a small market we’re talking about — India’s QSR industry is expected to cross $25 billion by 2028, growing fast thanks to rising urbanisation, busy lifestyles, and the whole food-delivery boom. Burger Singh has steadily expanded across metro cities and tier-2 towns and now operates over 100 outlets across the country.  You’ll find everything from spicy aloo tikki to tangy achari sauces — all packed in a bun, making it a go-to joint for people craving something desi but fast.

Core Products and Services

• Desi-style Burgers: They’ve got burgers that mix desi flavours with the usual burger format. Stuff like Amritsari Chicken or Rajma Patty — not your typical menu, but definitely hits the spot.
• Sides and Add-ons: Fries, wings and all the usual sides — but done with that Indian masala kick. It’s not boring, let’s just say that.
• Beverages: Standard drinks are part of the combos. Nothing fancy — just what you’d expect, and it works.
• Delivery-First Setup: Most of their business comes from delivery — through Swiggy, Zomato, or their own app. And yeah, the packaging holds up. Doesn’t show up soggy or sad.

Business Model and Revenue Streams

• Franchise Fees & Royalties: They don’t open every outlet themselves. Local folks invest, set it up, and Burger Singh takes a share of profits and a setup fee.
•  Direct Sales Delivery and Dine-in: A big part of their money comes from regular sales — either someone ordering online or walking into a store and grabbing a meal.
• Event and Corporate Catering: They also do food for events — schools, companies, festivals. It’s bulk, and it adds up fast.