Celcius

Celcius is India’s first and only asset-light cold chain marketplace startup. Operating at the intersection of technology and logistics, Celcius provides an integrated online smart platform that delivers end-to-end cold chain supply solutions for industries such as dairy, pharmaceuticals, fresh agro-produce, and frozen foods. The company’s web and app-based SaaS platform brings together consignors, transporters, and cold storage providers, enabling seamless booking and management of reefer trucking and cold storage resources across India.

Core Products & Services

• Online Cold Chain Marketplace: A unified digital platform for matching consignors with transporters and allocating cold storage resources nationwide.

• End-to-End Supply Chain Solutions: Includes transportation, warehousing, last-mile, and hyperlocal delivery services.

• Network Management: Real-time monitoring and management of cold chain logistics via desktop and mobile applications.

• Sector Coverage: Serves perishable product sectors such as dairy, pharma, agriculture, and frozen foods.

Business Model & Revenue Streams

• Marketplace Commissions: Celcius earns commissions on transactions facilitated through its platform, such as booking reefer vehicle loads or cold storage space.

• Subscription Fees: The company may charge subscription or service fees for premium features or value-added services offered to enterprise clients and frequent users (inferred from SaaS industry standards).

• Value-Added Services: Revenue from additional logistics solutions like last-mile delivery, hyperlocal distribution, and supply chain analytics.

• Technology Licensing: Potential revenue from licensing its proprietary technology platform to other logistics or supply chain operators (inferred from SaaS business models).

Primary Revenue Sources

• Transaction-based commissions from bookings of transportation and cold storage.

• Service fees for supply chain management, monitoring, and analytics.

• Potential SaaS subscription fees for advanced platform functionalities.

Customer Segmentation

• B2B: Manufacturers, distributors, and transporters of perishable goods in sectors like dairy, pharma, agriculture, and frozen foods.

• SMEs and Large Enterprises: Companies needing scalable, tech-enabled cold chain solutions across India.

Growth Strategy

• Market Expansion: Rapidly scaling its network of transporters and cold storage partners to cover more regions and industries.

• Product Innovation: Continuously enhancing its SaaS platform with new features for real-time tracking, analytics, and automation.

• Strategic Partnerships: Collaborating with industry players and investors to strengthen its service offerings and geographic reach.

• Asset-Light Scaling: Leveraging its digital platform to grow without heavy investment in physical assets, ensuring agility and operational efficiency.

Conclusion

Celcius is revolutionizing India’s cold chain logistics sector with its asset-light, technology-driven marketplace platform. By connecting consignors, transporters, and cold storage providers in real time, Celcius delivers efficient, transparent, and scalable cold chain solutions for a wide range of perishable goods industries. Its marketplace commissions, value-added services, and SaaS-driven revenue streams position it as a high-growth, disruptive player in the logistics and supply chain sector, offering significant value for investors, researchers, and industry professionals seeking insight into the future of cold chain logistics in India.