Chara

Chara is a deep-tech company specialized in the design and manufacturing of sustainable, rare-earth-free electric motors and intelligent controller systems. The company focuses on decoupling the electric vehicle (EV) and industrial supply chains from scarce magnetic materials by utilizing proprietary electromagnetic designs and advanced software control. Its technology creates high-performance, magnet-free powertrains that are scalable across various power ranges for automotive and industrial applications.

Core Products and Services

• Rare-Earth-Free Electric Motors: The company manufactures Synchronous Reluctance Motors (SynRM) and Switched Reluctance Motors (SRM) that do not use permanent magnets (neodymium or dysprosium), relying instead on steel and aluminum.

• Intelligent Motor Controllers: Proprietary motor controllers designed to manage the complex control algorithms required for reluctance motors, ensuring smooth torque delivery and high efficiency.

• Cloud-Native Design Platform: A software-defined platform that allows for the rapid design, simulation, and deployment of custom motor solutions based on specific user requirements.

• Drive Control Firmware (DCF): Specialized embedded software that optimizes motor performance, thermal management, and noise/vibration reduction (NVH) in real-time.

• Application-Specific Powertrains: Custom motor-controller combinations tailored for diverse sectors, including electric two-wheelers, three-wheelers, light commercial vehicles (LCVs), and HVAC (Heating, Ventilation, and Air Conditioning) systems.

Business Model and Revenue Streams

• B2B Hardware Sales: The primary revenue stream is the direct sale of motors and matching controllers to Original Equipment Manufacturers (OEMs) in the electric vehicle (EV) sector, including manufacturers of 2-wheelers, 3-wheelers, and commercial fleets.

• Industrial and HVAC Markets: Beyond automotive, the company generates revenue by supplying energy-efficient motors to industrial clients for applications such as pumps, fans, compressors, and air conditioning systems.

• Proprietary Manufacturing: The company operates on a manufacturing-led model, producing its motor systems in-house to maintain quality control and supply chain independence, with plans to scale production capacity significantly.

• IP and Technology Licensing: The business model leverages deep intellectual property (IP) in motor design and control algorithms, positioning the company to potentially license its technology or reference designs to larger manufacturers or global partners.

• Long-term Maintenance and Software: By integrating cloud connectivity and intelligent software, the company captures value through the lifecycle management of the motor, offering optimized performance updates and diagnostics.