Citykart

Citykart is one of India’s fastest-growing value fashion retailers, specializing in affordable, trendy apparel and lifestyle products for the entire family. Citykart operates under Citykart Retail Ventures Pvt Ltd. The company’s first store opened in Lucknow in 2016 and it has since expanded rapidly to over 137 stores across 89 cities in nine states, including Uttar Pradesh, Bihar, Odisha, Assam, Madhya Pradesh, Chhattisgarh, West Bengal, Jharkhand and Tripura. Citykart’s primary markets are Tier 2, 3 and 4 cities, where it serves as a one-stop “shopping mall” for families in regions traditionally underserved by organized retail.

Products & Services 

• Affordable Apparel: Trendy clothing for men, women and children at value prices.

• Footwear & Accessories: Shoes, sandals, bags, belts and fashion accessories for all ages.

• Home Furnishings: Bed linens, curtains, towels and home essentials.

• Cosmetics & Personal Care: Budget-friendly beauty and grooming products.

• Toys & General Merchandise: Toys, luggage and daily-use household items.

• Weekly New Collections: Fresh merchandise introduced every week to encourage repeat visits.

• Offline Retail Experience: Large-format stores in Tier 2/3/4 cities, offering a “one-stop shop” for family shopping needs.

Business Model & Revenue Streams

• Direct Retail Sales: Citykart’s primary revenue comes from in-store sales of apparel (82% of revenue), footwear, accessories, home furnishings, cosmetics, personal care, toys and general merchandise. The company operates a pure offline model, focusing on high footfall and repeat customers in non-metro cities.

• Product Diversification: While apparel is the cornerstone, non-apparel categories such as accessories, cosmetics and general merchandise contribute 22% of sales, helping drive growth and increase average basket size.

• Weekly Merchandise Refresh: New products are introduced weekly, encouraging frequent store visits and impulse purchases, which boosts same-store sales growth (SSSG) and customer retention.

• Store Network Expansion: Aggressive store rollout in new and existing markets drives top-line growth and market share, with plans to add 40–50 stores annually and reach 300 stores in three years.

• Operational Efficiency: Investment in backend operations, supply chain and inventory management enables Citykart to maintain low costs, competitive pricing and strong margins.

Customer Segmentation

• B2C: Families and individuals in Tier 2, 3 and 4 cities seeking affordable, quality fashion and lifestyle products.

• Mass Market: Middle- and lower-income consumers who traditionally shopped at local mom-and-pop stores but now prefer organized retail for better value and variety.

Growth Strategy

• Geographic Expansion: Deepening presence in core markets (UP, Bihar) while entering new states like Rajasthan, Jharkhand, Odisha, and Assam.

• Store Format Innovation: Testing new store formats in peri-urban and semi-urban regions to capture emerging demand.

• Backend Strengthening: Investing in warehouses, supply chain and inventory systems for operational scalability and efficiency.

• Product Mix Enhancement: Adding new subcategories (e.g., cosmetics, personal care) and increasing SKU count to meet evolving customer preferences.

• Sustained Profitability: Focused on maintaining industry-leading margins and consistent profitability as it scales.