CleverTap

CleverTap is a global customer engagement and retention platform that’s making waves in the rapidly growing marketing technology (martech) industry  a space that's already worth around $15 billion globally and still picking up speed. The company operates right where businesses meet people offering tools to personalize, automate and intelligently time messages based on user behavior. With more than 2,000 brands in over 100 countries relying on them including names like Domino’s, Decathlon, Emirates NBD, and SonyLIV they’ve built a strong reputation in industries like e-commerce, fintech, media streaming, and on-demand services.

Core Products & Services

• TesseractDB™: It’s a custom-built engine that crunches tons of customer data in real time. That means brands can act quickly sending messages or adjusting strategies in the moment, not hours later.
• Smarter Decisions with AI:CleverTap’s AI studies behavior patterns and helps businesses respond in ways that feel intuitive. It’s the kind of behind-the-scenes magic that makes messages land just right — like when a reminder shows up just before you were about to forget something.
• One Message, Many Channels: Push notifications, emails, in-app messages, SMS CleverTap brings them all under one roof. It lets businesses create a consistent, thoughtful experience no matter how you interact with them.
• Unified Customer View: By pulling in data from both online and offline sources, CleverTap builds a full picture of every user. This means better personalization not just saying your name in a message, but knowing what you actually care about.

Business Model & Revenue Streams

• Subscriptions: Businesses pay based on how much they use, how many users they have, and which features they need. There are flexible plans for small teams and larger, more complex setups for big players.
• Enterprise Solutions: For companies that need extra hands-on help or advanced features, CleverTap offers tailored packages. These often include custom analytics and dedicated support.
• Onboarding & Strategy: Getting started with CleverTap comes with options for training and consulting — and those services are paid. It’s not just about using the tools, but knowing how to use them well.
•  Developer Tools: CleverTap also offers API access for teams that want to build custom integrations into their own systems and that comes with its own pricing.