cosIQ

CosIQ is a science-backed, intelligent skincare brand that has rapidly emerged as a disruptor in India’s beauty and personal care industry. Primarily serves the Indian market, with ambitions for broader reach. The brand was created to address the need for affordable, effective, and transparent skincare solutions tailored to diverse skin types and concerns.

Core Products & Services 

• Science-Backed Face Serums: CosIQ offers a diverse range of face serums targeting specific skin concerns. Popular options include Niacinamide Vitamin B3 serums (5%, 10%, 20%), Vitamin C serums (8%, 23%), and specialized actives like retinoids, peptides, and ceramides.
• Advanced Sunscreen Serums: The brand’s sunscreen serums, including SPF 30 and SPF 50 PA++++, provide broad spectrum UVA/UVB/IR protection in lightweight, non-greasy formulas. 
• Gentle Face Cleansers: CosIQ’s face cleansers feature active ingredients like AHA (glycolic acid), BHA (salicylic acid), and niacinamide. They offer deep cleansing, exfoliation, and support for oily, dry, and sensitive skin, helping to remove impurities and promote a healthy skin barrier.
• Moisturizers and Hydration Solutions: The brand provides moisturizers such as the CPM 2% Ceramides & Peptides Moisturizer and AirGel NMF 15%. 
• Exfoliating Solutions and Peels: CosIQ’s AHA/BHA/PHA-based exfoliating peels, like the ABP-33% Strong Exfoliating Peeling Solution, help with cell turnover, unclog pores, and improve skin texture. 

Unique Value Proposition

• Science-Driven Formulations: Every product is developed using active molecules with proven efficacy, blending pharmaceutical-grade research with the accessibility of FMCG products.

• Transparency & Inclusivity: Full ingredient disclosure, gender-neutral offerings, and a commitment to diversity and ethical practices.

• Affordability: High-quality, research-backed skincare at accessible price points, targeting India’s Gen Z and millennial consumers.

• Innovation: Launches like the ‘Emily in Paris’ line and a strong focus on personalized, intelligent skincare routines set CosIQ apart.

Business Model & Revenue Streams

CosIQ operates primarily on a direct-to-consumer (D2C) model, selling through its own e-commerce platform and major online marketplaces. The brand also leverages partnerships with select offline retailers and beauty platforms to extend reach. Its primary revenue streams are:

• Direct Online Sales: Through CosIQ’s official website and e-commerce channels, targeting end consumers (B2C).

• Marketplace Sales: Listings on platforms like Amazon, Nykaa, and Flipkart drive additional volume and brand exposure.

• Limited B2B Distribution: Select partnerships with salons, dermatologists, and specialty retailers.

• Product Sales: Revenue from skincare products across categories (cleansers, serums, sunscreens, etc.).

• New Product Launches: Seasonal and trend-driven launches (e.g., ‘Emily in Paris’ collection) to attract new customer segments.

• Customer Loyalty Initiatives: Building a community around transparency, education, and science-driven skincare to drive repeat purchases.

Customer Segmentation

• B2C: Primary focus on Gen Z, millennials, and urban consumers seeking effective, affordable, and science-backed skincare.

• B2B (Limited): Dermatologists, salons, and beauty professionals recommending CosIQ’s clinically tested products.

Growth Strategy

• Product Innovation: Continuous R&D to introduce new, differentiated products based on scientific trends and consumer needs.

• Market Expansion: Plans to broaden product portfolio and reach new geographies and demographics within India and internationally.

• Brand Partnerships: Collaborations with influencers, pop culture tie-ins (e.g., Netflix’s ‘Emily in Paris’), and strategic retail alliances.

• Digital-First Marketing: Leveraging social media, content marketing, and influencer partnerships to build brand awareness and trust.