Cosmetofood

Cosmetofood is a pioneering brand in the natural and organic skincare industry, renowned for its innovative approach to beauty and personal care. Operates with a global vision, exporting to over 35 countries while maintaining a strong presence across India.  Its robust multi-channel business model, international reach, and focus on transparency position it as a high-potential brand for investors and industry professionals. As consumer demand for safe, sustainable, and effective skincare continues to rise, Cosmetofood is well-placed to capture significant market share both in India and globally.

Core Products and Services

• Organic Face Cleansers and Washes: Cosmetofood offers gentle face cleansers and washes made from plant-derived, ECOCERT-certified ingredients. These products effectively remove impurities while nourishing the skin, making them suitable for all skin types.

• Natural Face Masks and Scrubs: The brand’s face masks and scrubs are infused with natural superfoods and Ayurvedic extracts. They help detoxify, exfoliate, and rejuvenate the skin, promoting a healthy and radiant complexion.

• Moisturizers, Creams, and Serums: Cosmetofood provides a range of moisturizers, creams, and serums that deeply hydrate and nourish the skin. Formulated with safe, toxin-free ingredients, these products support skin repair and improve texture.

• Sun Protection Products: Their sun protection range includes lightweight, non-greasy sunscreens and sprays. These products shield the skin from harmful UV rays while maintaining skin health with natural, non-irritating ingredients.

• Body Care Products: The body care line features lotions and creams enriched with organic extracts. These products are designed to moisturize, soften, and protect the skin, catering to daily skincare needs.

• Professional Facial Kits: Cosmetofood offers professional-grade facial kits, such as the Mulberry Brightening Facial Kit. These kits provide comprehensive skincare routines for salons and at-home users, targeting specific skin concerns.

• Specialty Treatments : Specialty treatments include products like activated charcoal masks and scrubs. These are formulated to detoxify, brighten, and clarify the skin, addressing issues like dullness and clogged pores.

• Vegan, Halal and Dermatologically Tested Formulations: All Cosmetofood products are vegan, halal, and dermatologically tested. They are free from parabens, silicones, mineral oils, and animal by-products, ensuring safety and suitability for sensitive skin.

Unique Value Proposition

• Edible-grade, certified organic ingredients

• Eco-friendly, cruelty-free formulations

• Transparency in sourcing and manufacturing

• Appeal to health-conscious and ethically minded consumers

2. Business Model & Revenue Streams

Cosmetofood operates on a multi-channel revenue model, leveraging both direct-to-consumer (D2C) and business-to-business (B2B) sales:

• Direct Sales: Through its official website and exclusive brand stores, Cosmetofood sells directly to consumers, capturing higher margins and building customer loyalty.

• E-commerce Platforms: Listing on major online marketplaces such as Amazon, Nykaa, and Flipkart expands reach and drives volume sales.

• B2B Partnerships: Supplying products to salons, spas, wellness centers, and retail chains, both in India and internationally.

• Export Sales: Significant revenue is generated from exports to 35+ countries, leveraging distributor networks and local partnerships.

Customer Segmentation

• B2C: Urban millennials, eco-conscious consumers, and skincare enthusiasts

• B2B: Salons, spas, wellness centers, and retail chains

Growth Strategy

• Market Expansion: Entering new geographies and increasing penetration in Tier 2 and Tier 3 Indian cities.

• Product Innovation: Launching new lines of organic and functional skincare, leveraging consumer trends.

• Brand Partnerships: Collaborating with wellness and hospitality brands to enhance market credibility.

• Digital Marketing: Investing in influencer marketing, content-driven campaigns, and social media engagement.