Country Delight

Country Delight is a leading Indian direct-to-consumer (D2C) dairy and fresh food brand. The company operates across 18 major cities in 11 states, serving millions of urban households. Country Delight’s mission is to deliver pure, fresh and minimally processed dairy and grocery essentials directly from farms to consumers’ doorsteps, leveraging a full-stack, tech-enabled supply chain.

Products & Services

• Fresh Cow & Buffalo Milk: Daily subscription-based delivery of pure, preservative-free milk.

• Dairy Products: Curd, paneer, ghee, butter, probiotic yogurt and smoothies.

• Bakery & Breakfast: Fresh bread, eggs and other breakfast essentials.

• Fresh Fruits & Vegetables: Sourced directly from farms, delivered to your doorstep.

• Grocery Staples: Pulses, oils, grains, jams, pickles and health foods.

• Home Milk Testing Kit: DIY kit for customers to verify milk purity at home.

• Mobile App & Online Ordering: Easy subscription management, order tracking and flexible delivery.

• Customer Support & Quality Assurance: Real-time supply chain monitoring and daily quality checks.

Business Model & Revenue Streams

• Subscription-Based Revenue: Primary income from customers subscribing to daily or weekly deliveries of milk and dairy products via the app or website.

• Direct-to-Consumer Sales: Eliminates middlemen by sourcing directly from farmers and delivering fresh products straight to customers’ doorsteps.

• One-Time Purchases: Additional revenue from a la carte orders of dairy, bakery and grocery items placed through the app.

• Product Diversification: Expanding portfolio to include bakery, eggs, fruits, vegetables, pulses and health foods, increasing average order value.

• Technology-Driven Operations: Leverages a mobile-first platform for order management, payments, delivery tracking and customer engagement.

• Retail & Franchise Partnerships: Piloting retail and franchise models to extend reach beyond D2C channels.

• Customer Loyalty & Engagement: Retains customers through convenience, quality and flexible subscription management.

• Sustainability & Social Impact: Supports local farmers with fair pricing, promotes eco-friendly practices and maintains radical transparency in sourcing and quality.

• Key Differentiator: Predictable, recurring revenue from subscriptions, full-stack supply chain control and a strong focus on quality and customer experience

Customer Segmentation

• B2C (Primary): Urban, health-conscious households, young families and professionals seeking pure, convenient, and trustworthy food essentials.

• B2B: Select retail partners, franchisees and institutional buyers in the premium food segment.

• Farmers: Local dairy and produce farmers as key suppliers, benefiting from fair pricing and stable demand.

Growth Strategy

• Geographic Expansion: Scaling to new cities and tier 2/3 markets, with a goal of 10–15% market share in North India and 1 million paying subscribers by FY25.

• Product Innovation: Continuous R&D and new product launches in dairy, bakery and grocery staples to capture a larger share of household spending.

• Supply Chain & Tech Investment: Strengthening logistics, cold chain and digital infrastructure for efficiency and scalability.

• Sustainability & Farmer Empowerment: Promoting ethical sourcing, fair farmer compensation and eco-friendly practices.

• IPO Readiness: Targeting profitability and a public listing by FY25.