Crepdog Crew

Crepdog Crew (CDC) is a leading force in India’s streetwear and sneaker retail industry, renowned for blending global sneaker culture with homegrown fashion innovation. The company is headquartered in New Delhi and operates flagship stores in Delhi, Mumbai and Hyderabad, with plans for further expansion into major Indian cities and international markets.

Core product and Services

Crepdog Crew’s core products are limited-edition sneakers from global brands such as Air Jordan, Nike Dunk, Adidas Yeezy, New Balance and On Cloud, alongside a curated collection of streetwear apparel from over 50 homegrown Indian designer brands like Balav, Farak, Kilogram, Natty Garb and Wrapping Theories. The company also offers lifestyle accessories including watches, hats, sunglasses and collectibles.

On the services side, Crepdog Crew operates immersive flagship retail stores in Delhi, Mumbai and Hyderabad that provide a unique shopping experience featuring Asia’s largest sneaker wall, basketball courts, cafés and interactive elements. Their online marketplace hosts over 15,000 SKUs, combining direct-to-consumer sales with a platform supporting emerging Indian streetwear designers. Additionally, they offer sneaker care products and services such as sneaker cleaning and laundry. Through these products and experiential retail services, Crepdog Crew aims to build a vibrant community around sneaker and streetwear culture in India

Business Model & Revenue Streams

Crepdog Crew operates a hybrid business model, combining direct-to-consumer (D2C) e-commerce, physical retail and marketplace aggregation:

• E-commerce & Physical Retail: CDC sells limited-edition sneakers, streetwear and accessories directly to consumers through its online platform and flagship stores.

• Marketplace Aggregation: The platform curates and aggregates products from over 50 homegrown streetwear brands, acting as a launchpad for emerging designers and earning commissions on sales.

• Resale & Consignment: CDC resells high-demand sneakers and collectibles, leveraging a dropshipping model in its early days to minimize inventory risk and scale rapidly.

• Ancillary Services: Additional revenue streams include sneaker care products (cleaning kits, wipes, laundry services) and experiential retail offerings (café, events, basketball court).

• In FY24, CDC reported INR 69 crore in revenue, with a significant portion from sneaker sales and a growing share from streetwear (INR 19 crore from streetwear alone).

• The business has maintained profitability, with positive EBITDA margins and a focus on operational efficiency.

• Revenue is primarily generated from product sales (over 98% in FY23), with commissions from marketplace partners and ancillary services contributing to the remainder.

Customer Segmentation

• B2C Focus: The primary customer base consists of urban, fashion-forward Gen Z and millennial consumers seeking premium, limited-edition products.

• Community Engagement: CDC also targets sneaker and streetwear communities through events, collaborations and immersive store experiences, fostering brand loyalty and repeat business.

Growth Strategy

• Retail Expansion: CDC plans to open up to 35 stores across key Indian cities in the next 3–5 years, focusing on premium locations to deliver a differentiated in-store experience.

• Product Innovation: The company continuously expands its product portfolio, introducing exclusive collaborations and supporting emerging Indian designers.

• Global Ambitions: Long-term strategy includes international expansion, leveraging India’s manufacturing strengths and the global appetite for designer streetwear at premium price points.

• Community Building: By cultivating a passionate community and offering experiential retail, CDC differentiates itself from traditional e-commerce and mass-market retailers.