CtrlB

CtrlB provides a unified data platform for observability and security, processing logs, metrics, traces, and security events through in-stream analysis and dynamic routing.

Core Products & Services

• CtrlB Flow – Unified data platform for ingesting, storing, querying, and routing observability and security data in real-time at petabyte scale

• Real-time Data Processing – Processes logs, metrics, traces, and security events through in-stream analysis and dynamic routing without sampling or indexing

• Multi-source Integration – Seamlessly integrates with existing agents, log shippers, and services from tools like Splunk, Datadog, and Elastic

• Advanced Querying – Sub-second query performance across terabytes using Lucene and SQL with visual data exploration capabilities

Business Model & Revenue Streams

• Value-based Pricing – Charges based on data value rather than volume, delivering cost savings compared to traditional observability platforms

• SaaS Model – Cloud-native subscription service with flexible pricing tiers based on data retention periods (30-day to 13-month options) and ingestion volume

• Enterprise Licensing – Targets DevOps engineers, security analysts, and IT professionals across logistics, fintech, ecommerce, and SaaS sectors with custom enterprise plans

• Cost Optimization – Monetizes through storage cost reduction (up to 80% savings via compression and cloud object storage on S3) and extended data retention without sampling, allowing customers to retain more data longer while reducing overall observability spending