Data Sutram

Data Sutram is a leading Indian B2B SaaS company specializing in external intelligence and data analytics for enterprise growth and risk management. The company serves key markets across India and internationally. Data Sutram empowers banks, NBFCs, fintechs, insurers, retailers, and consumer businesses to make smarter, safer decisions by harnessing actionable insights from over 250 alternative data sources—including satellite imagery, POS, mobile signals, government databases, and digital footprints.

Products & Services

• DS Find: AI-powered customer acquisition tool for precise targeting, providing curated prospects, contact details, and personalized product recommendations to boost sales.

• DS Authenticate: Fraud detection and customer onboarding solution that validates customer information from 250+ data sources, flags potential fraud, and generates a Trust Score for safer lending and account openings.

• DS Markets: Market intelligence platform offering actionable insights for branch expansion, sales targeting, and strategic growth planning using real-time external data.

• DS Collect: Portfolio monitoring tool to enhance cross-selling, locate defaulted customers, and provide early warning signals for potential defaults.

• Data Integration & Analytics: Cloud-based, AI-driven analytics for integrating, analyzing, and visualizing data from multiple sources, supporting smarter decisions across the customer lifecycle.

Business Model & Revenue Streams

• Subscription Fees: Recurring revenue from tiered subscription plans for access to its analytics platform and core products (DS Find, DS Authenticate, DS Markets).

• Data Analysis & Consulting Services: Custom data analytics, risk assessment, and consulting projects for enterprise clients.

• API & Integration Fees: Charges for API access, integrations, and real-time data feeds into client systems.

• Marketplace & Add-ons: Monetization of specialized modules, add-ons, and data bundles via its platform marketplace.

• Strategic Partnerships: Revenue from exclusive data partnerships and joint solutions with industry leaders.

Customer Segmentation

• Banks & Financial Institutions (BFSI): For smarter customer acquisition, risk assessment, fraud detection, credit underwriting, branch expansion, and portfolio monitoring.

• NBFCs & Fintechs: For loan sourcing, early fraud detection, customer onboarding, and market expansion.

• Insurance Companies: For risk profiling, claims management, and fraud investigation.

• Retail & Consumer Businesses: For targeted marketing, location intelligence, and business expansion strategies.

• CPG, Pharma, Manufacturing, E-commerce: For market development, risk reduction, and new store or branch planning.

Growth Strategy

• Product Innovation: Ongoing development of AI-powered fraud detection, risk scoring, and market intelligence tools.

• Market Expansion: Scaling operations to serve more BFSI clients and entering new high-risk industries globally.

• Talent & Leadership: Strengthened by senior hires from BFSI and ongoing investment in data science talent.

• Strategic Partnerships: Collaborating with data providers and industry leaders to expand data coverage and solution depth.