DealShare

DealShare

An online platform for sharing deals across multiple product categories

Founded

2018

Headquarters

Bengaluru (India)

Status

Series E

Company Details

Website

Socials

Email

Phone

+91 - 7220003030

DealShare is a leading Indian social e-commerce platform, The company operates under the legal name Brisam Retail Pvt Ltd and has rapidly grown to serve over 500 cities, targeting primarily Tier-II and Tier-III markets across India.

Core Products and Services

DealShare offers a wide range of multi-category consumer products, including groceries, fresh produce, household essentials, personal care, electronics, fashion accessories, and more. The platform is built around a mobile-first, “WhatsApp-first” approach, enabling users to discover, buy, and share deals seamlessly through social media and messaging apps. This unique integration of social commerce and group buying encourages users to share deals with friends and family, unlocking deeper discounts as more people participate in a purchase.

Business Model & Revenue Streams

DealShare operates on a multi-faceted revenue model centered around social commerce and group buying. Its primary revenue streams include:

  • Commission on Sales: The company earns a margin on every product sold through its platform. Margins are optimized by sourcing directly from manufacturers and local suppliers, eliminating intermediaries.

  • Advertising Revenue: Brands and manufacturers pay DealShare for premium product placements, featured listings, and targeted promotions, leveraging the platform’s engaged user base.

  • Subscription and Loyalty Programs: DealShare offers subscription-based loyalty tiers and premium memberships, providing exclusive deals and benefits to frequent shoppers.

  • Logistics and Fulfillment Services: The company may monetize its logistics infrastructure by offering delivery and fulfillment services to partner brands and manufacturers.

User Segmentation

DealShare primarily serves B2C customers, focusing on:

  • Young adults and working professionals (ages 25–40)

  • Middle to upper-middle-income households

  • Urban, semi-urban, and rural consumers, especially in Tier-II and Tier-III cities

  • Price-sensitive, tech-savvy shoppers who value convenience and group discounts.

Growth Strategy

DealShare’s growth is driven by:

  • Aggressive market expansion into untapped Tier-II and Tier-III cities, aiming to reach 500 cities by 2025.

  • Product diversification to include a broader range of categories, catering to evolving consumer needs.

  • Technology and logistics investment to ensure efficient, cost-effective delivery in less accessible regions.

  • Strategic partnerships with local suppliers, logistics providers, and digital payment platforms to enhance reach and operational efficiency.

  • Continuous innovation in social commerce features and user experience, maintaining a competitive edge.

Competitive Differentiation

Compared to traditional e-commerce giants it stands out through:

  • A “WhatsApp-first,” mobile-centric approach tailored for first-time and rural internet users.

  • Community-driven group buying that unlocks deeper discounts and fosters social engagement.

  • Direct sourcing from local suppliers, enabling lower prices and fresher products.

  • Focus on Tier-II and Tier-III cities, a segment often overlooked by mainstream platforms.

Conclusion

DealShare’s ability to tap into India’s vast, underserved non-metro markets through a community-centric, technology-enabled model positions it as a disruptive force in the country’s e-commerce landscape. Its focus on group buying, social engagement, and direct sourcing not only drives cost efficiencies but also builds strong customer loyalty in price-sensitive segments.

Key People

Sourjyendu Medda

Vineet Rao

Kamaldeep Singh

Rajat Shikhar

Saurabh Kishore

Key Metrics

Total Equity Funding

$387 Million

No. of Funding Rounds

7

Latest Funding Round

$210 Million, Series E

as of January 27, 2022

Post Money Valuation

$1.7 Billion

as of January 27, 2022

Funding Multiple

4.39

as of January 27, 2022

Investors

WestBridge Capital

and 3 more

Employee Count

1439

Similar Companies

Eat Better Co

Exit Details

N/A

All Funding Rounds

DateRound NameAmountValuationRevenueRevenue Multiple
Investors
January 27, 2022Series E $210 Million$1.7 Billion $218 Million 6.9x Tiger Global Management, Alpha Wave Global, Dragoneer Investment Group, Unilever Ventures, Twenty Nine Capital Partners, DF International Partners, Twenty Nine Capital Partner, Z47
April 12, 2021Series D $144 Million$208 Million $50.8 Million 1.3xTiger Global Management, WestBridge Capital, Z3Partners, Alpha Wave Global, Alteria Capital, RMG Holding, DST Global, Z47, Konark Trust, MMPL Trust
December 8, 2020Series C $21 Million$69.1 Million $26.2 Million 1.8x WestBridge Capital, Whiteboard Capital, Z3Partners, Omidyar Network India, Alpha Wave Global, Z47, Konark Trust, MMPL Trust
October 10, 2019 Series A $11.2 Million$10 Million $1.3 Million- Z47, GrowthStory, Alpha Wave Global, DST Global, Omidyar Network, Whiteboard Capital, SAMA Family Trust, Omidyar Network India, RMG Holding
October 18, 2018Seed$545 K$3.8 Million-- Whiteboard Capital, SAMA Family Trust

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