2018
Bengaluru (India)
Series E
DealShare is a leading Indian social e-commerce platform, The company operates under the legal name Brisam Retail Pvt Ltd and has rapidly grown to serve over 500 cities, targeting primarily Tier-II and Tier-III markets across India.
DealShare offers a wide range of multi-category consumer products, including groceries, fresh produce, household essentials, personal care, electronics, fashion accessories, and more. The platform is built around a mobile-first, “WhatsApp-first” approach, enabling users to discover, buy, and share deals seamlessly through social media and messaging apps. This unique integration of social commerce and group buying encourages users to share deals with friends and family, unlocking deeper discounts as more people participate in a purchase.
DealShare operates on a multi-faceted revenue model centered around social commerce and group buying. Its primary revenue streams include:
Commission on Sales: The company earns a margin on every product sold through its platform. Margins are optimized by sourcing directly from manufacturers and local suppliers, eliminating intermediaries.
Advertising Revenue: Brands and manufacturers pay DealShare for premium product placements, featured listings, and targeted promotions, leveraging the platform’s engaged user base.
Subscription and Loyalty Programs: DealShare offers subscription-based loyalty tiers and premium memberships, providing exclusive deals and benefits to frequent shoppers.
Logistics and Fulfillment Services: The company may monetize its logistics infrastructure by offering delivery and fulfillment services to partner brands and manufacturers.
DealShare primarily serves B2C customers, focusing on:
Young adults and working professionals (ages 25–40)
Middle to upper-middle-income households
Urban, semi-urban, and rural consumers, especially in Tier-II and Tier-III cities
Price-sensitive, tech-savvy shoppers who value convenience and group discounts.
DealShare’s growth is driven by:
Aggressive market expansion into untapped Tier-II and Tier-III cities, aiming to reach 500 cities by 2025.
Product diversification to include a broader range of categories, catering to evolving consumer needs.
Technology and logistics investment to ensure efficient, cost-effective delivery in less accessible regions.
Strategic partnerships with local suppliers, logistics providers, and digital payment platforms to enhance reach and operational efficiency.
Continuous innovation in social commerce features and user experience, maintaining a competitive edge.
Compared to traditional e-commerce giants it stands out through:
A “WhatsApp-first,” mobile-centric approach tailored for first-time and rural internet users.
Community-driven group buying that unlocks deeper discounts and fosters social engagement.
Direct sourcing from local suppliers, enabling lower prices and fresher products.
Focus on Tier-II and Tier-III cities, a segment often overlooked by mainstream platforms.
DealShare’s ability to tap into India’s vast, underserved non-metro markets through a community-centric, technology-enabled model positions it as a disruptive force in the country’s e-commerce landscape. Its focus on group buying, social engagement, and direct sourcing not only drives cost efficiencies but also builds strong customer loyalty in price-sensitive segments.
$387 Million
7
$210 Million, Series E
as of January 27, 2022
$1.7 Billion
as of January 27, 2022
4.39
as of January 27, 2022
WestBridge Capital
and 3 more1439
Eat Better Co
N/A
Date | Round Name | Amount | Valuation | Revenue | Revenue Multiple | Investors |
---|---|---|---|---|---|---|
January 27, 2022 | Series E | $210 Million | $1.7 Billion | $218 Million | 6.9x | Tiger Global Management, Alpha Wave Global, Dragoneer Investment Group, Unilever Ventures, Twenty Nine Capital Partners, DF International Partners, Twenty Nine Capital Partner, Z47 |
April 12, 2021 | Series D | $144 Million | $208 Million | $50.8 Million | 1.3x | Tiger Global Management, WestBridge Capital, Z3Partners, Alpha Wave Global, Alteria Capital, RMG Holding, DST Global, Z47, Konark Trust, MMPL Trust |
December 8, 2020 | Series C | $21 Million | $69.1 Million | $26.2 Million | 1.8x | WestBridge Capital, Whiteboard Capital, Z3Partners, Omidyar Network India, Alpha Wave Global, Z47, Konark Trust, MMPL Trust |
October 10, 2019 | Series A | $11.2 Million | $10 Million | $1.3 Million | - | Z47, GrowthStory, Alpha Wave Global, DST Global, Omidyar Network, Whiteboard Capital, SAMA Family Trust, Omidyar Network India, RMG Holding |
October 18, 2018 | Seed | $545 K | $3.8 Million | - | - | Whiteboard Capital, SAMA Family Trust |