Dermatouch

Dermatouch is a fast-growing Indian skincare brand specializing in dermocosmetics—science-backed, dermatologist-developed formulations designed to address a wide range of skin and hair concerns. Dermatouch has quickly established itself as a trusted name in both pharmacy and direct-to-consumer (D2C) channels across India and has recently expanded into the UAE and other international markets.

Products & Services

• Face Washes: Targeted cleansers like Dailyglow Bright & Even Skin Tone Face Wash and Bye Bye Pigmentation Face Wash for clear, radiant skin.

• Serums: Potent actives such as 10% Niacinamide Serum and Salicylic Acid 2% Seboclear Serum for acne, blemishes and skin brightening.

• Pigmentation Solutions: Bye Bye Pigmentation Cream and Serum to reduce dark spots and even skin tone.

• Sunscreens: Multivitamin SPF 50 PA+++ Gel and Vitamin C Sunscreen for broad-spectrum daily protection.

• Soaps & Body Care: Kojic Acid 1% Soap with Glutathione and Salicylic Acid 1% Body Wash for body acne and pigmentation.

• Moisturizers & Foot Creams: Hydrating creams like Xero Cream for dry, cracked feet and daily skin nourishment.

• Hair Care: Rosemary Spray for hair growth and scalp health.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: Sells products through its own website (dermatouch.com), leveraging digital marketing, influencer collaborations and content-driven campaigns to attract and retain customers.

• Pharmacy & Retail Distribution: Products are widely available in pharmacies and retail outlets across India, making Dermatouch the top pharmacy skincare brand in the country.

• E-commerce & Marketplaces: Available on leading online platforms such as Amazon and soon on regional sites like MondayBazaar in the UAE.

• International Expansion: Revenue from new markets, especially the Middle East, through partnerships with local distributors like Easy Commerce LLC.

• Product Innovation: Regularly launches new products and formulations, including specialized hair care (e.g., Rosemary Water Hair Growth Spray) and advanced serums.

Customer Segmentation

• B2C: Urban and semi-urban consumers seeking science-backed, effective skincare for common concerns like acne, pigmentation, aging, and hair fall.

• B2B: Pharmacies, dermatology clinics and international distributors seeking reputable, clinically proven skincare solutions.

Growth Strategy

• International Expansion: Rapidly entering new markets, starting with the UAE and Middle East, to tap into high-demand regions for dermocosmetics.

• Product Innovation: Continuously developing new formulations and expanding into hair care and other personal care categories.

• Brand Building: Leveraging influencer partnerships, dermatologist endorsements and user-generated content to strengthen brand authority.

• Omnichannel Growth: Expanding both online and offline footprints for maximum accessibility and market penetration.

• Customer Experience: Investing in customer support, seamless checkout (e.g., Razorpay Magic Checkout) and personalized engagement to enhance satisfaction and retention.