DMI Finance

DMI Finance is a systemically important non-banking financial company (NBFC). The company operates as part of the DMI Group, with a mission to democratize credit access in India through technology and strategic partnerships.

Core Products & Services

• Digital Lending: Personal loans, consumption loans, and MSME loans disbursed via API-driven platforms.

• Affordable Housing Finance: Home loans and loan against property (LAP).

• Corporate Lending: Short-term bridge financing, project financing, and working capital loans.

• Partnership-Driven Solutions: Embedded finance collaborations with Samsung, Google Pay, Airtel, and other fintechs.

Business Model & Revenue Streams

DMI Finance operates a digital-first, partnership-driven lending model that provides personal, consumption, and MSME loans to individuals and small businesses across India. The company embeds its credit products within the platforms of leading partners such as Samsung, Google Pay, and Airtel, leveraging API-based technology to enable seamless, paperless loan origination, underwriting, and servicing. DMI primarily earns revenue through interest on the loans it disburses, along with processing fees and other service charges, and also generates additional income by securitizing and selling portions of its loan portfolio to institutional investors. This B2B2C approach allows DMI to scale efficiently, reach millions of customers, and maintain a lean operational structure while focusing on rapid, technology-driven credit decisions and customer experience.

Customer Segmentation

• B2B: Corporates (real estate/non-real estate), fintech partners (embedded finance).

• B2C: Retail borrowers (urban and rural), MSMEs, HNIs (loans against securities).

Growth Strategy

• Digital Expansion: Leverages API integrations with tech giants to acquire low-cost customers.

• Product Innovation: Introduced electric vehicle (EV) loans and "surge-free" digital lending products.

• Strategic Partnerships: Collaborates with MUFG, Sumitomo Mitsui Trust Bank, and Samsung for capital and distribution.

• Portfolio Diversification: Shifted focus from wholesale lending (13% of book) to retail (74% digital loans) to mitigate risk.

Conclusion

DMI Finance stands out as a tech-forward NBFC bridging India’s credit gap through scalable digital solutions and strategic alliances. Its hybrid model-balancing corporate lending with high-growth retail segments-and AA-rated financial stability make it a compelling player for investors eyeing India’s fintech boom.