Doco

DOCO is a rural distribution technology platform that enables FMCG brands to efficiently reach rural and semi-urban markets in India through a tech-enabled network and local partnerships.

Core Products and Services

• Rural Distribution-as-a-Service (Rural DaaS) platform for FMCG brands

• Dark store network (small warehouses) strategically located in rural clusters

• Real-time inventory management and order processing technology

• AI and ML-driven distributor network optimization

• Digitized retailer operations and supply chain visibility

• Real-time demand pattern analytics for rural markets

• Last-mile delivery through trained local delivery partners

• Retail store connectivity enabling direct brand-to-retailer access

• Supply chain inefficiency reduction and inventory planning optimization

• Integration with regional and emerging FMCG brands

Business Model and Revenue Streams

• Rural Distribution-as-a-Service (DaaS) subscription model where FMCG brands pay for distribution services

• Revenue from platform fees charged to brands for accessing the dark store network and delivery infrastructure

• Transaction-based fees on products distributed through the network

• Commission on order facilitation between brands and rural retailers

• Revenue from dark store operations managing inventory and fulfillment for partner brands

• Hybrid revenue model combining technology services with on-ground execution by local delivery partners

• Scalability through network expansion: currently serving 5,000+ retailers across 10 dark stores with plans to reach 25,000 retailers across 25 dark stores within 12 months