&Done

&Done is a professional haircare brand that develops science-backed haircare solutions specifically formulated for Indian hair types and weather conditions.

Core Products and Services

• Professional-grade shampoo and conditioner formulations designed for Indian hair

• Take Control Hydrating Shampoo with 3 deep hydration actives and 2 strengthening protectants

• Shielding Conditioner with 7 high-performing actives including antioxidants and moisture binders

• Bond-repair and strengthening products for heat-styled, chemically treated, and damaged hair

• Hair masks and intensive repair treatments for salon use

• Globally sourced active ingredients from leading labs in Japan, USA, and UK

• Targeted solutions for specific hair concerns: frizz, colour protection, repair, and hydration

• Products formulated to withstand heat styling, pollution, and chemical treatments

Business Model and Revenue Streams

• Hybrid distribution model combining professional salon partnerships with direct-to-consumer (D2C) sales

• Salon distribution through partnerships with 1,500+ stylists across 300+ premium salons in tier-1 cities

• Direct-to-consumer revenue from online sales of shampoo, conditioner, and specialty treatments

• Premium pricing strategy targeting aspirational Indian consumers willing to pay for high-performance products

• Professional-grade product sales to salons generating high margins and repeat orders

• D2C direct sales through e-commerce platforms for at-home use

• Geographic expansion strategy scaling both domestically and internationally over the next three years

• Product line expansion addressing diverse hair types and concerns to drive cross-sell and customer lifetime value