Dr. Sheth's

Dr. Sheth’s is a dermatologist-formulated luxury skincare brand. The company was founded by Dr. Aneesh Sheth, building on three generations of dermatological expertise focused on Indian skin. Dr. Sheth’s operates in the personal care and beauty industry, targeting the Indian market and the global Indian diaspora. With robust D2C and retail channels, a reputation for scientific efficacy, and the backing of Honasa Consumer, Dr. Sheth’s is poised for significant growth, making it an attractive brand for investors, researchers, and industry professionals.

Core Products and Services

• Face Serums: Dr. Sheth’s serums, like Bakuchiol & PDRN Ampoule and Centella & Niacinamide Serum, target issues such as pigmentation, fine lines, and acne. They use clinically proven actives to deliver visible improvements in skin texture and tone.

• Sunscreens: Their sunscreen range offers broad-spectrum SPF 50+ protection and is formulated for sensitive, oily, and acne-prone skin. These sunscreens also help repair the skin barrier and prevent sun-induced damage.

• Cleansers and Face Washes: Cleansers such as Kesar & Kojic Acid Face Wash gently remove impurities while brightening and exfoliating the skin. They address pigmentation and promote a more even skin tone with regular use.

• Body Care: Dr. Sheth’s body washes and lotions, like Licorice & Lactic Acid Body Wash, exfoliate and hydrate rough or bumpy skin. These products help even out skin tone and provide lasting moisture.

• Moisturizers: Moisturizers like Oats & Ceramide Sensitive Skin Moisturizer deliver lightweight, non-greasy hydration. They are designed to repair the skin barrier and suit even sensitive or oily skin types.

• Specialty Treatments: Advanced treatments, including sleeping masks and daily peels, offer overnight repair and gentle exfoliation. These products support skin renewal and enhance radiance for healthier-looking skin.

Unique Value Proposition

• Formulated for Indian Skin: Products are specifically created to address the unique challenges faced by Indian skin due to pollution, heat, and UV exposure.

• Medical Heritage: Backed by over six decades of dermatological research across three generations, including India’s first dermatologist and globally recognized cosmetic dermatologists.

• Clean & Ethical: All products are vegan, cruelty-free, toxin-free, and wherever possible, naturally derived.

• Luxury Meets Science: Combines luxury skincare with scientific validation and medical expertise, filling a gap in the Indian skincare market.

Business Model & Revenue Streams

Dr. Sheth’s operates primarily on a direct-to-consumer (D2C) model, selling its products through its own website, major e-commerce platforms, and select offline retail channels. The company’s revenue streams include:

• Direct Online Sales: Through the official Dr. Sheth’s website and leading e-commerce marketplaces, targeting end consumers (B2C).

• Retail Partnerships: Distribution via specialty beauty stores, pharmacies, and select offline retail partners.

• Marketplace Sales: Listings on platforms like Nykaa, Amazon, and Smytten, which expand reach and drive volume sales.

• Corporate Partnerships: Collaborations with dermatologists, clinics, and wellness centers for professional recommendations and bulk sales.

Customer Segmentation

• B2C: Urban millennials, professionals, and skincare enthusiasts seeking dermatologist-formulated, clean skincare.

• B2B: Dermatologists, beauty clinics, and wellness centers recommending or retailing Dr. Sheth’s products.

Growth Strategy

• Product Innovation: Continuous R&D to launch new, targeted skincare solutions for Indian skin concerns.

• Market Expansion: Scaling distribution across India and entering new international markets with a focus on the Indian diaspora.

• Brand Partnerships: Leveraging Honasa Consumer’s expertise and network to accelerate growth and household penetration.

• Digital Marketing: Investing in influencer collaborations, educational content, and social media campaigns to build brand awareness and trust.