Dusaan

Dusaan is a curated online marketplace that brings together a wide selection of home and lifestyle products for customers across India’s major cities and emerging urban centers. The platform features an extensive range of home décor, furnishings, kitchenware and furniture, representing more than 400 brands—including 50 international labels—across 10 departments and 40 categories.

Core product and Services

Home Décor: They sell things like vases, clocks, lamps, trays and wall art. Stuff to make your home look nicer. Whether you like bright or soft colors, there’s some choice.

Furnishings: They have rugs, cushion covers, curtains, bedsheets and table runners. These look good and last long. You don’t need to change everything — just a few pieces can make a room feel fresh.

Kitchenware: You get pots, pans, jars, cutlery, serving dishes and dining sets. Some are simple for daily use, others nicer for guests.

Furniture: They offer chairs, desks, beds, tables and shelves. Mostly made from wood, rattan and jute. The style is simple and warm, nothing flashy.

Garden & Outdoors: They have planters, baskets and fake plants. Good for balconies or windowsills. No watering needed.

Business Model & Revenue Streams

• Direct Product Sales: Most revenue comes from selling home décor, furnishings, kitchenware and furniture directly to customers through their online platform.

• Furniture Growth: The new furniture section is expected to see a fivefold increase in sales by year-end, showing strong demand and expansion.

• Brand Partnerships: Dusaan works with over 400 brands, including exclusive deals with both Indian and international names. Partnerships like the one with OneStop Retail have expanded their kitchen and dining range.

• Vendor Network: With more than 200 vendors, Dusaan keeps its product selection fresh and supports both established and emerging brands.

• Customer Mix: The majority of sales are to individuals and families (B2C), with a smaller share from business clients such as interior designers and corporate gifting (B2B).