Earthful

Earthful is a modern, science-led nutrition and wellness brand focused on clean-label, 100% plant-based supplements designed to address everyday health needs such as gut health, immunity, women’s wellness, and overall preventive nutrition.

Core Products and Services

• 100% plant-based nutrition supplements including multivitamins for different age and gender groups, plant protein powders, and targeted blends for skin, hair, sleep, PCOS, and menopause support

• Herbal and functional formulations for gut, skin, sleep, and hair health avoiding common allergens and excluding preservatives, additives, gluten, soy, dairy, and GMO ingredients

• Kids' and family nutrition products aimed at preventive care with clean-label options for daily wellness and immunity support

• Direct-to-consumer e-commerce through its own website plus presence on major marketplaces and quick-commerce platforms with pan-India delivery

• Sustainability-focused packaging and operations using recyclable or upcyclable materials with cruelty-free, eco-conscious sourcing

Business Model and Revenue Streams

• Operates as a D2C-focused FMCG and health & wellness brand, selling primarily through its own online store complemented by marketplaces like Amazon, Flipkart, and quick-commerce platforms to capture higher margins via direct customer relationships

• Generates revenue from sales of multivitamins, plant proteins, and targeted wellness supplements with high repeat purchase contribution (around 40–50%) indicating recurring revenue from loyal users

• Scales through continuous R&D-led product launches in new sub-categories such as women's health, kids' nutrition, and lifestyle wellness, expanding online and planned offline retail distribution across India

• Positions itself as a "clean, science-backed" plant-based brand to justify premium pricing, build strong brand equity, and support growth objectives toward significantly higher revenue run-rates