EaseMyTrip

EaseMyTrip is a prominent Indian online travel agency (OTA) founded in 2008 by brothers Nishant Pitti, Rikant Pitti, and Prashant Pitti. Here's a comprehensive overview of the company:

Overview

• Founding and History: EaseMyTrip was established in 2008, initially operating from the founders' home garage. The idea emerged from booking air tickets for their father's business trips, which helped them save money and eventually led to partnerships with airlines.

• Headquarters: The company is headquartered in New Delhi, India, with overseas offices in Singapore, UAE, and Thailand.

Products and Services

• Travel Services: EaseMyTrip offers a wide range of travel-related products and services, including:

• Flight Bookings

• Hotel Bookings

• Holiday Packages (domestic and international)

• Bus Bookings

• White-label Services for other travel companies.

• Innovative Features:

• WhatsApp Booking: Users can book flight tickets via WhatsApp using an interactive bot.

• Train Waiting Ticket Discount: Offers discounts on flights for users with train waiting tickets.

• ScanMyTrip: A service launched on the Open Network for Digital Commerce (ONDC) to empower MSMEs and homestays.

Business Model

• No Convenience Fee Policy: EaseMyTrip is known for not charging convenience fees on bookings, which has helped attract a loyal customer base.

• B2B2C Distribution: Initially focused on B2B2C distribution, the company later transitioned to a customer-facing model.

Expansion and Acquisitions

• International Expansion: EaseMyTrip expanded its operations to international markets such as UAE, UK, US, Philippines, Singapore, and Thailand in 2019.

• Acquisitions:

• Spree Hospitality: Acquired a hospital management company.

• Traviate: Acquired a travel marketplace in October 2021.

• YoloBus: Acquired an intercity mobility platform in 2021.

• Pflege Home Healthcare and Rollins International: Acquired stakes in these companies to enter the medical tourism sector in September 2024.

• Planet Education Australia: Acquired a 49% stake to expand into international study tourism in November 2024.

Financial Performance and IPO

• IPO: EaseMyTrip went public with an initial public offering in March 2021, which was subscribed over 159 times.

• Market Position: The company is recognized as the second-largest online travel agency in India and became a unicorn in September 2021 with a market capitalization exceeding $1 billion.

Leadership and Brand Ambassadors

• Founders: Nishant Pitti, Rikant Pitti, and Prashant Pitti are the co-founders.

• Brand Ambassadors: Vijay Raaz, Varun Sharma, and Jacqueline Fernandez have been appointed as brand ambassadors at different times.

Overall, EaseMyTrip is a leading player in the Indian travel industry, known for its comprehensive travel solutions and customer-centric approach.