Eat Better Co

Eat Better Co. has rapidly emerged as a leading player in the direct-to-consumer healthy snacking space. The company is dedicated to redefining snack foods by offering a range of wholesome, natural and clean-label products that cater to the evolving tastes and health-conscious preferences of modern consumers. Its product portfolio includes dry fruit laddoos, roasted namkeens, nuts and seed mixes and other innovative snack options—all crafted with a focus on real ingredients and minimal processing.

Core Products and Services

• Product portfolio: Millet namkeen, dry-fruit laddoos (no added sugar), nuts & seed mixes, assorted snack boxes

• Product philosophy: Combines age-old food wisdom with modern nutritional needs, using carefully selected ingredients and obsessive hygiene standards

• Concrete data point: Ultimate Snack Box (12 snacks) is a bestseller with 469 reviews as of 2025

Business Model & Revenue Streams

• Revenue model: Direct-to-consumer (D2C) e-commerce sales via own website and marketplaces

• Revenue breakdown: Majority from online B2C sales; no public breakdown by product line or geography

• Customer segmentation: Primarily B2C, targeting health-conscious individuals and families

• Concrete data point: Free shipping on orders above ₹399

Top Clients & Partnerships

• Key partners: Leverages its own e-commerce platform and likely collaborates with select marketplaces for wider reach

• Marquee contracts: No publicized long-term contracts or joint ventures; focus is on building brand and customer loyalty

• Client concentration risk: Well-diversified with a broad online customer base; no significant concentration risk

• Commentary: Strong focus on customer satisfaction and repeat purchases (reflecting recent market trends)

Future Outlook & Strategic Priorities

• Growth drivers: New product launches, expansion into new snack categories, scaling manufacturing capabilities

• Risks and headwinds: Regulatory scrutiny on food safety, rising competition in healthy snacks, macroeconomic pressures

• Management targets: Strengthening brand presence, enhancing product innovation, and expanding distribution

• Capital-allocation priorities: Investment in manufacturing, marketing and technology to support growth

• Concrete data point: Company valuation has reached ₹100 crore, reflecting strong investor confidence and growth potential