EatSure

EatSure is a leading digital food court and online food delivery platform, operates across major Indian cities and has expanded its footprint into international markets, leveraging Rebel Foods’ presence in over 75 cities across India, the Middle East, North Africa, Southeast Asia and the UK.

Business Model & Revenue Streams

EatSure operates on a robust, multi-pronged business model designed to maximize value for consumers, restaurant partners and the company itself. Primary Revenue Streams

• Commission Fees: EatSure charges a commission on every order placed through its platform. Partner restaurants pay a percentage of each sale, which is a standard industry practice and a primary income source for food delivery platforms.

• Delivery Charges: Customers are charged delivery fees, which may vary based on distance, order size, or delivery speed. Dynamic pricing is sometimes used to optimize revenue during peak hours or for express delivery services.

• Advertising & Listing Fees: Restaurants and brands can pay for premium placement or advertising within the app to boost visibility and attract more orders. Listing fees are charged to eateries seeking a top position on the platform.

• Transaction Fees: EatSure collects fees on online transactions processed through its platform, adding another layer to its revenue model.

• Subscription Services: The platform may offer subscription-based programs for customers, providing benefits like free deliveries, priority support, or exclusive discounts-creating a source of recurring revenue.

Customer Segmentation

• B2C: The primary user base includes urban consumers aged 18–65, with a significant concentration in the 18–34 age group. EatSure caters to both individual and group orders, including family meals and corporate catering.

• B2B: EatSure also serves corporate clients, offering bulk ordering and catering solutions for offices and events.

Growth Strategy

EatSure’s growth strategy is anchored in:

• Market Expansion: Aggressively expanding its cloud kitchen and smart food court footprint across India and international markets.

• Product Innovation: Continuously enhancing the digital food court experience with features like multi-brand ordering, real-time tracking and contactless delivery.

• Strategic Partnerships: Collaborating with global brands (e.g., Wendy’s) and onboarding third-party restaurant partners to diversify offerings.

• Technology Investment: Leveraging the Rebel Operating System to streamline kitchen operations, order management and customer experience.