Eight

Eight is a pioneering audio technology startup redefining how Indians create, share, and consume audio content. TheEightNetwork operates in the rapidly growing audio entertainment and technology sector, with a primary focus on the Indian market but ambitions for broader reach.

Business Model & Revenue Streams

• Advertising: As user engagement and listenership grow, Eight can monetize through audio ads, sponsored content, and brand partnerships within live streams and recorded sessions.

• Creator Monetization: The platform may introduce features allowing creators to monetize their stations via tips, paid subscriptions, or premium content, with Eight taking a commission.

• Premium Subscriptions: Offering ad-free listening, exclusive content, or advanced broadcasting tools for a subscription fee.

• Event Sponsorships: Hosting branded audio events, talent hunts, or contests (like "Unmute") with sponsorship from brands seeking to reach engaged audio audiences.

Customer Segmentation

• B2C: Individual creators (singers, storytellers, poets, DJs, podcasters) and listeners seeking interactive, community-driven audio experiences.

• B2B: Brands and advertisers targeting niche audio audiences, and potential partnerships with content houses, music labels, or event organizers.

Growth Strategy

• Market Expansion: Targeting India’s 250 million+ streaming audio app users, with plans to reach 1 million listeners in the near term.

• Product Innovation: Continuous enhancement of the Eight App’s broadcasting, engagement, and discovery features to attract and retain both creators and listeners.

• Community Building: Fostering a strong creator and listener community to drive organic growth and network effects.

• Talent Discovery: Hosting exclusive contests and reality shows to surface new audio talent and boost platform visibility.

• Partnerships: Collaborating with brands, artists, and event organizers to create unique, interactive audio experiences.

Conclusion

Eight is at the forefront of India’s audio entertainment revolution, offering a unique, interactive social radio experience that empowers anyone to become a creator and build a following. With rapid early growth, innovative features, and a strong founding team, Eight is well-positioned to disrupt the audio content landscape, bridging the gap between creators and listeners in ways traditional platforms cannot. Its open, community-driven model, focus on real-time engagement, and creator empowerment make it a compelling opportunity for investors, researchers, and industry professionals looking to tap into the next wave of digital audio innovation in India.