Elecnovo

Elecnovo is a specialized research and engineering company focused on the design, development, and manufacturing of intelligent, high-efficiency powertrain solutions for the electric vehicle (EV) industry. Positioned as a key enabler of "Make in India" for deep-tech components, the company bridges the gap between conceptual design and mass production, offering indigenous alternatives to imported motors and controllers. It emphasizes customized, application-specific engineering to ensure robustness and performance under local operating conditions.

Core Products and Services

• Electric Motors: Development of a wide range of motors (from 1kW to 20kW) including Brushless DC (BLDC) motors, Permanent Magnet Synchronous Motors (PMSM), and advanced Synchronous Reluctance Motors (SynRM) for various vehicle categories.

• Intelligent Motor Controllers: Manufacturing of proprietary motor controllers utilizing advanced algorithms (such as Field Oriented Control) to ensure smooth acceleration, high efficiency, and thermal stability.

• Integrated Powertrains: Supply of complete drivetrain solutions that combine the motor, controller, and transmission into optimized units for 2-wheelers, 3-wheelers, and light commercial vehicles (LCVs).

• Specialized Application Motors: Production of motors for non-automotive electric applications, including electric boats, agricultural machinery, robotic vehicles, and cleaning equipment.

• Engineering & Customization: Provision of end-to-end engineering services, from electromagnetic design and mechanical integration to prototyping and testing, allowing OEMs to request bespoke powertrain specifications.

Business Model and Revenue Streams

• B2B Component Sales: The primary revenue stream involves the direct sale of electric motors and controllers to Original Equipment Manufacturers (OEMs) of electric scooters, motorcycles, rickshaws, and light cargo vehicles.

• Design and Development Fees: The company generates revenue by providing paid engineering services to clients who require custom-designed powertrains, charging for the R&D and prototyping phases before mass production.

• Technology Licensing: As a research-driven entity, the business model includes the potential for licensing its proprietary motor technologies and reference designs to other manufacturers or large-scale automotive players.

• Aftermarket Support: While focusing on OEMs, the company also positions itself to support the lifecycle of its products, potentially generating revenue through the supply of spares and replacement components for its deployed fleet.