Electrade

Electrade, formerly known as Hatchnhack, is India’s fastest-growing B2B marketplace and SaaS platform for electronic components and semiconductors. 

Unique Value Proposition

Electrade stands out by offering a standardized, AI-powered, and highly discoverable procurement process for B2B buyers. Its platform addresses critical industry pain points such as fragmented supply chains, limited discoverability, and production delays. By integrating AI and SaaS tools, Electrade enables one-click, cost-effective sourcing, supporting both prototyping and large-scale production.

Business Model & Revenue Streams

Electrade operates a hybrid business model that combines a vertical B2B marketplace. Its primary revenue streams are:

• Direct Product Sales: Revenue from the sale of electronic components and semiconductors to enterprises, startups, and educational institutions via its online marketplace.

• SaaS Subscription Fees: Charges for access to advanced procurement software, including AI-driven demand forecasting, alternate part recommendations, and supply chain management tools.

• Marketplace Commissions: Commissions earned from vendors and manufacturers for facilitating transactions and providing access to a broad customer base.

• Value-Added Services: Custom sourcing, logistics support, and professional consulting for bulk buyers and enterprise clients.

Customer Segmentation

• B2B Enterprises: Electronics product manufacturers, OEMs, and large-scale production units.

• Startups: Early-stage hardware and IoT companies requiring rapid prototyping and scalable sourcing.

• Educational Institutions: Engineering colleges and universities setting up labs and research centers.

• Component Vendors: Manufacturers and distributors seeking access to a large, tech-savvy B2B customer base.

Growth Strategy

• AI-Driven Product Innovation: Investing in AI and SaaS tools to enhance procurement efficiency and reduce production delays.

• Market Expansion: Scaling operations across India and targeting global markets to build a robust distributor network.

• Strategic Partnerships: Collaborating with manufacturers, startups, and educational institutions to expand reach and product offerings.

• Talent & Team Expansion: Using recent funding to grow the team, strengthen sales, and boost marketing efforts.

Conclusion

Electrade is redefining the B2B procurement landscape for electronic components in India through its AI-driven SaaS marketplace and robust supply chain solutions. With a clear focus on innovation, customer support, and ecosystem building, Electrade is poised for rapid growth and industry leadership—making it a compelling opportunity for investors, researchers, and professionals in the electronics and semiconductor sectors.