EloElo

Eloelo is an  Indian startup sitting at the crossroads of social media, live entertainment, and digital commerce. It operates in the Live Social Gaming and Creator Economy space, part of the larger Consumer Internet sector. Based in Bengaluru, Eloelo (run by Greenhorn Wellness Pvt. Ltd.) is on a mission to give creators a powerful platform and users an experience that feels vibrant, local, and alive. Whether you’re into singing games with strangers or live cooking demos from creators, Eloelo primarily targets B2C customers young Indian users interested in entertainment and lifestyle and supports B2B opportunities through brand partnerships.

Core Products & Services

• Live Social Gaming: Eloelo lets users jump into real-time games with others online, turning classic Indian pastimes into digital hangouts.
• Creator-Led Content: Eloelo’s creators go beyond the usual video uploads. They host live sessions, interact with fans and build their own mini-communities. 
• Community Commerce: There’s also a smart layer of community commerce—creators share beauty, wellness, and lifestyle tips, often paired with their favorite product recommendations, making content both fun and useful.

 Business Model & Revenue Streams

• In-App Purchases: Fans can buy digital gifts or unlock premium features while watching live shows or playing games. These in-app transactions bring in a solid chunk of Eloelo’s revenue—reportedly ₹300 crores per year.
• Advertising: Eloelo tailors them based on activity and preferences. That thoughtful approach is expected to generate around ₹200 crores annually in ad revenue.
• Brand Partnerships: Brands collaborate with Eloelo for sponsored content and events. Since the app already centers around community-driven engagement, these brand integrations feel more organic than intrusive.