Enrico Eyewear

Enrico Eyewear is a Mumbai-based eyewear brand founded in 2022 by Kavin Khara, aiming to revolutionize the eyewear industry with a focus on style, function and eye health. Positioned at the intersection of fashion and wellness, Enrico offers high-quality, affordable eyeglasses and sunglasses that prioritize eye protection in a digital age. The company leverages in-house craftsmanship and proprietary designs to deliver products that help users stand out while safeguarding their vision.

Core Products & Services

• Computer Glasses: Blue light blocking glasses with multi-coated lenses to reduce digital eye strain, improve sleep and enhance visual comfort.

• Sunglasses: Polarized and UV-protected sunglasses designed for style and sun protection.

• Upcoming Products: Night-driving glasses and photochromic lenses, expanding the portfolio for specific use cases.

• Recall Program: Sustainability initiative allowing customers to return damaged or used products for recycling and receive rewards.

Unique Value Proposition

• Hero-Product Approach: Curated, limited selection of frames that are widely accepted and designed to simplify the eyewear purchase journey.

• Advanced Lens Technology: 9-layered coated lenses with blue light blockers, UV protection, polarization and scratch resistance at competitive prices.

• In-House Design: Proprietary frame shapes and color combinations crafted for a distinctive brand identity.

• Asset-Light Model: Focus on ready-to-wear, non-prescription eyewear (screen glasses, sunglasses, night-driving glasses), eliminating the need for optometrists or eye testing equipment.

• Community Engagement: “FriendsOfEnrico” loyalty program and active social media presence.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: Primary sales via the official website (built on Shopify), allowing for higher margins, brand control and direct customer engagement.

• Marketplace Sales: Products available on third-party e-commerce platforms, expanding reach to digital-first consumers.

• Retail Distribution: Plans to expand through diverse retail distribution channels, including offline retail partnerships to increase market presence.

• Recall Program: Encourages repeat purchases by rewarding customers who return used or damaged products for recycling.

Customer Segmentation

• B2C: Urban millennials, Gen Z, professionals and digital natives seeking stylish, functional eyewear for screen use and outdoor protection.

• B2B: Potential future partnerships with optical retailers and corporate gifting.

Growth Strategy

• Product Diversification: Launching new categories such as night-driving glasses and photochromics to address evolving consumer needs.

• Market Expansion: Utilizing recent funding to grow distribution, increase brand awareness and educate consumers about eye health.

• Brand Building: Investing in digital marketing, influencer partnerships and educational campaigns to position Enrico as a leader in functional fashion eyewear.

• Sustainability: Scaling the recall program to reinforce environmental responsibility and customer loyalty.