Epigamia

Epigamia is a leading Indian FMCG brand specializing in innovative, health-focused dairy and plant-based products. The company’s portfolio includes preservative-free Greek yogurt, artisanal curd, smoothies, milkshakes and plant-based yogurts, catering to the evolving preferences of health-conscious consumers. With a presence in over 25,000 retail outlets and strong digital distribution, Epigamia is recognized for its commitment to quality, product innovation, and leadership in the premium healthy snacking segment across India.

Products & Services

• Greek Yogurt: Wide range of high-protein, preservative-free Greek yogurts in classic and innovative flavors, including zero added sugar and oats & seed mix variants.

• Artisanal Curd: Premium, creamy curd made with traditional methods for everyday consumption.

• Smoothies & Milkshakes: Ready-to-drink yogurt smoothies and protein milkshakes, including zero-sugar protein shakes, for convenient, healthy snacking.

• Plant-Based Yogurt: India’s first branded coconut milk-based yogurt and other dairy-free options for lactose-intolerant and vegan consumers.

• Ghee-Based Spreads: Innovative spreads made with ghee, blending health and taste.

• Probiotic & Functional Drinks: Drinks and yogurts with added probiotics for gut health.

• Multipacks & Snack Packs: Convenient multipacks and snack cups for on-the-go healthy eating.

• Pop-up Cafés & Experience Pods: Brand pop-up stores and cafés serving snacks and baked goods made with Epigamia products, enhancing brand experience.

Business Model & Revenue Streams

Epigamia operates a multi-channel, product-driven business model with several revenue streams:

• Direct Product Sales: The primary revenue comes from selling dairy and plant-based products through offline retail stores, supermarkets and e-commerce platforms like BigBasket and Amazon.

• Quick Commerce & Digital Sales: Quick commerce channels (Zepto, Blinkit, Swiggy Instamart) now contribute 47–48% of revenue, enabling rapid delivery and higher market penetration.

• Subscription & Bundling: Online subscriptions and bundled product offerings drive recurring revenue and customer loyalty.

• HORECA Partnerships: Collaborations with cafes, restaurants and QSRs (including Starbucks) for exclusive products and co-branded offerings.

• Brand Collaborations & Limited Editions: Special edition launches and seasonal products create additional revenue spikes and brand engagement.

• Private Label & B2B: Supplying products to institutional buyers and private labels for further market reach.

Customer Segmentation

• B2C: Health-conscious urban consumers, millennials, families and those seeking convenient, nutritious snacks.

• B2B: Cafes, restaurants, QSRs and institutional buyers seeking premium dairy and plant-based products.

Growth Strategy

• Product Innovation: Continuously launching new flavors, formats and healthier alternatives to stay ahead of consumer trends.

• Quick Commerce Expansion: Leveraging rapid delivery platforms to increase market share and reach new customers.

• Geographic Expansion: Entering new domestic and international markets to broaden its consumer base.

• Strategic Partnerships: Collaborating with leading brands and retailers for co-branded products and increased visibility.

• Digital & E-commerce Focus: Investing in digital marketing, influencer partnerships and data-driven customer engagement.

• Potential Acquisitions: Exploring acquisitions in the protein and healthy food space to further diversify offerings.