Euler Motors

Euler Motors is a  part of the broader automobile and clean mobility industry, particularly operating in the Electric Vehicle (EV) manufacturing sector. That’s a space that’s heating up fast in India. The EV industry here is expected to hit a market size of over $113 billion by 2029 and Euler is one of the newer names carving out its place in that future. Rather than spreading itself thin, the company has focused on something very specific — electric three-wheelers built for cargo movement. So far, Euler has managed to make its presence across major Indian cities and a growing fleet of EVs that are already being used by logistics companies and e-commerce players.

Core Products and Services

•  Electric Cargo Vehicles: Euler builds high-performance electric three-wheelers — primarily for cargo use. These aren’t your typical autos; they’re made with stronger build quality, better payload capacity and are specifically tuned for commercial delivery needs.
• Proprietary Battery Technology: Instead of sourcing everything off the shelf, Euler has developed its own lithium-ion battery pack. That means better control over performance, efficiency and long-term costs.
•  Charging Infrastructure: They didn’t stop at vehicles. Euler also supports its fleet with a charging network, helping commercial operators keep their EVs running with minimal downtime.
• After-Sales & Maintenance: Euler offers service support, maintenance and fleet management tools — crucial for businesses running commercial operations.

Business Model and Revenue Streams

• B2B Fleet Sales: The core of Euler’s business is B2B. They sell vehicles in bulk to logistics players, e-commerce firms and fleet operators who need reliable delivery solutions.
• Subscription & Leasing Options: For clients who don’t want to buy outright, Euler also offers leasing or EV-as-a-service models. That creates recurring income and lowers the entry barrier for smaller businesses.
• Battery + Charging Services: Some revenue comes from the battery management system and charging infra they deploy with fleets — especially in cities where access to fast charging is a bottleneck.
• Maintenance Contracts: After-sales isn’t just support — it’s a revenue stream. They offer AMCs and servicing plans for fleets, ensuring uptime while earning steady income.