Euler Motors

Euler Motors is a pioneering Indian electric vehicle (EV) manufacturer focused on commercial mobility solutions. The Euler Motors operates across key Indian markets, with a growing national presence. Euler Motors is dedicated to transforming last-mile logistics and cargo transport through innovative, high-performance electric three- and four-wheelers, aiming to accelerate India’s transition to sustainable mobility.

Products & Services 

• HiLoad EV: High-performance electric three-wheeler cargo vehicle with up to 170 km range, 688 kg payload, fast charging and advanced liquid-cooled battery for last-mile delivery.

• StormEV: Electric four-wheeler light commercial vehicle with long-range capability, ADAS features and robust design for goods transportation.

• Mobility-as-a-Service (MaaS): Flexible leasing and subscription models for commercial EV fleets, minimizing upfront costs for logistics and e-commerce clients.

• Charging Infrastructure: Deployment of AC/DC fast-charging stations and battery management solutions for efficient fleet operations.

• Vehicle Intelligence Platform: Proprietary “Euler Shepherd” app for real-time telematics, remote diagnostics, fleet management and OTA updates.

• After-Sales Service: Comprehensive support including maintenance, servicing and easy booking via app for maximum uptime.

• Financing & Insurance Solutions: Partnerships to offer vehicle financing and insurance for easier EV adoption.

Business Model & Revenue Streams

Euler Motors operates a multi-pronged, ecosystem-led business model focused on the commercial EV segment:

• Direct Vehicle Sales: Primary revenue from selling electric three-wheelers (HiLoad EV) and four-wheelers (StormEV) to fleet operators, logistics companies and SMEs.

• Bulk & Fleet Orders: Significant revenue through large-scale orders from e-commerce, grocery and logistics companies for last-mile delivery solutions (e.g., Magenta Mobility, BigBasket, Amazon).

• Mobility-as-a-Service (MaaS): Offers vehicles on a subscription or lease model, providing clients with flexible, asset-light access to electric fleets.

• Charging Infrastructure & Services: Revenue from deploying and maintaining charging stations, battery management and offering after-sales service contracts.

• Franchise & Dealer Network: Expanding sales and service reach through franchise models in key regions, generating additional income from dealership fees and service margins.

• Financing & Insurance Solutions: Facilitates vehicle financing and insurance for clients, earning commissions and enabling wider EV adoption.

Growth Strategy

• Geographic Expansion: Scaling operations from 40 to 80–100 cities, targeting pan-India presence and new markets in developing Asia.

• Product Portfolio Diversification: Expanding from three-wheelers to four-wheelers and other commercial EV categories to capture a larger share of the logistics and cargo market.

• Strategic Partnerships: Collaborating with major investors (Hero MotoCorp, BII), mobility providers and technology partners to accelerate growth.

• R&D Investment: Allocating 15–20% of new capital to product and technology development for continuous innovation.

• Sustainability Focus: Aiming to replace ICE vehicles, reduce logistics costs and avoid 160,000 tonnes of CO₂ emissions by 2025.