EUME

EUME is an innovative Indian travel and lifestyle accessories brand. EUME operates at the intersection of travel, fashion and technology, with a mission to pioneer multipurpose travel accessories that balance comfort, style and functionality for commuters, jetsetters and families. The brand is recognized for its bold, design-first approach, launching products that blend aesthetics with advanced features—most notably, the world’s first patented massager backpack, which set EUME apart as a category innovator.

Products & Services 

• Premium Luggage: Durable trolley bags and aluminum cabin suitcases designed for frequent travelers.

• Massager Backpacks: Patented backpacks with built-in massagers for comfort during commutes and travel.

• Travel Backpacks & Laptop Bags: Ergonomic, stylish bags for daily use, travel and work, with padded compartments and multiple organizers.

• Vegan Handbags & Accessories: Eco-friendly handbags, tech organizers and multipurpose pouches made from vegan leather.

• Travel Accessories: Toiletry kits, packing cubes, storage pods, RFID wallets, passport holders, umbrellas and tech cases for organized, secure, and comfortable journeys.

• Unisex & Gender-Specific Solutions: Products tailored for men and women, including crossbody bags, jewelry organizers and sleek wallets.

• Corporate Gifting & B2B Solutions: Bulk orders and branded products for businesses and events.

• Flagship Stores & D2C Sales: Available online via EUME’s website and leading marketplaces, as well as through exclusive flagship retail stores in major cities.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: Core revenue from online sales via EUME’s website and leading e-commerce marketplaces (Amazon, Flipkart, Myntra), targeting urban, aspirational consumers seeking premium, innovative travel products.

• Offline Retail Expansion: Growing revenue from exclusive EUME flagship stores in metro cities and select retail touchpoints, enhancing brand experience and accessibility.

• B2B Partnerships & Corporate Gifting: Revenue from bulk orders and collaborations with companies for branded gifting and employee rewards, expanding EUME’s reach in the enterprise segment.

• Product Diversification: Balanced sales across luggage, backpacks, vegan handbags, laptop bags, and accessories, with continuous portfolio expansion to tap into new customer segments and premium categories.

• Innovative Premium Offerings: Higher margins from tech-enabled and design-led products (e.g., massager backpacks, 100% aluminum luggage), appealing to the growing demand for affordable luxury.

Customer Segmentation

• B2C: Urban travelers, commuters, students and families seeking stylish, functional and innovative travel gear.

• B2B: Corporates and institutions for gifting, employee rewards and branded merchandise.

Growth Strategy

• Retail Network Expansion: Opening flagship stores in key metros and targeting Tier 1/2 cities to capture aspirational demand.

• Product Innovation: Doubling product portfolio, introducing new tech-driven and premium offerings to stay ahead of market trends.

• Brand Building: Investing in marketing, influencer collaborations and experiential retail to strengthen brand appeal.

• International Ambitions: Plans to enter global markets as part of long-term growth, leveraging India’s growing reputation in design and manufacturing.