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Founded
2011
Headquarters
Bengaluru (India)
Status
Series D
Company Details
Exotel operates as a full-stack customer engagement platform serves enterprises across India, Southeast Asia, the Middle East, and Africa, specializing in AI-driven cloud communication solutions. Its core value proposition centers on delivering "Connected Customer Conversations"—integrating omnichannel contact centers, communication APIs, and conversational AI to streamline customer interactions.
Key milestones
$100M+ total funding (Series D led by Steadview Capital, 2022).
Strategic mergers with Ameyo (contact center platform, 2021) and acquisition of Cogno AI (conversational AI, 2021).
Processing 25 billion+ annual conversations for 7,100+ clients, including marquee names like Ola, Swiggy, and HDFC Bank.
Achieving EBITDA positivity in H2 FY24 after reducing net losses by 65% YoY.
Core Products & Services
Omnichannel Contact Center: Unified hub for voice, SMS, WhatsApp, email, and social media, featuring IVR, skills-based routing, and real-time analytics.
Communication APIs: Voice/SMS/WhatsApp APIs with number masking, WebRTC, and no-code CRM integrations.
Conversational AI: "House of AI" suite with voicebots, chatbots, and Agent Assist tools for automated resolutions.
Cloud Telephony: Virtual numbers, call routing, and compliance solutions (e.g., UL VNO license for VoIP).
Business Model & Revenue Streams
Subscription Fees (60% of FY24 revenue): Tiered SaaS plans for contact center seats and API access.
Usage Fees (30%): Per-minute call charges, per-message SMS/WhatsApp costs.
Enterprise Licensing (10%): Custom solutions for large clients (e.g., HDFC Bank, Tata).
Customer Segmentation
B2B Focus: 100% enterprise clients, split between SMBs (40%) and large enterprises (60%).
Key sectors: BFSI (30%), e-commerce (25%), logistics (20%), healthcare (15%).
Top Clients & Partnerships
1. Enterprise Clients
Ola/Swiggy: High-volume ride-hailing/delivery communication infrastructure.
HDFC Bank: IVR and fraud detection for 50M+ customers.
Byju’s: AI-driven parent/student engagement tools.
2. Channel Partners
EZECOM Group: Market expansion in Cambodia (2024).
Cloudlink Solutions: UAE/Middle East distribution.
Dot Future: Iraq and Gulf region penetration.
Future Outlook & Strategic Priorities
AI Monetization: Scaling "House of AI" for predictive analytics and self-service adoption.
Global Expansion: Targeting 25% revenue from Southeast Asia/Middle East by 2026.
Product Innovation: Video contact center solutions and metaverse-ready CX tools.
M&A Pipeline: Exploring acquisitions in compliance tech and vertical-specific AI.
Regulatory Volatility: Telecom licensing (TRAI) and data localization laws across 60+ markets.
Key Metrics
Total Equity Funding
$97.5 Million
No. of Funding Rounds
6
Latest Funding Round
$40 Million, Series D
as of January 25, 2022
Post Money Valuation
$356 Million
as of January 25, 2022
Funding Multiple
3.6
as of January 25, 2022
Investors
A91 Partners
and 2 moreEmployee Count
624
Similar Companies
Saleschat.pro
Exit Details
N/A
All Funding Rounds
| Date | Round Name | Amount | Valuation | Revenue | Revenue Multiple | Investors |
|---|---|---|---|---|---|---|
| January 25, 2022 | Series D | $40 Million | $356 Million | $39.5Million | 6.9x | A91 Partners, Blume Ventures, Sistema, CX Partners |
| September 28, 2021 | Series C | $35 Million | $153 Million | $30.2Million | 3.9x | CX Partners, Sistema, Blume Ventures, A91 Partners, Sarin Family India, Singularity AMC |
| June 1, 2021 | Series B | $5.1 Million | $63.2Million | $23.3Million | - | A91 Partners, Blume Ventures, Potential Ventures, Pivot Ventures, Pivot Investment Partners |
| December 10, 2020 | Series B | $5.4 Million | $26.7Million | $16.4Million | 1.3x | A91 Partners, Mumbai Angels |
| March 27, 2012 | Series A | $500 K | $1.4 Million | - | - | Blume Ventures, Artha India Ventures |