FAE Beauty

FAE Beauty specializes in vegan, cruelty-free makeup and skincare products designed for inclusivity and Indian skin tones. The brand focuses on high-quality, consumer-driven formulations that cater to a diverse range of skin shades and types.

Core Products and Services

• Liquid matte lipsticks (Lip Whip), glosses, and blushes, including moisture-locking and hydrating formulations.

• Hydrating skincare such as milky toners, cleansers, and SPF products, notable for proprietary ingredient blends like the FAE SKIN Glass Skin Complex.

• Product ranges for lips, eyes, and face, all targeted for effective use on brown skin tones and sensitive Indian skin.

Business Model & Revenue Streams

• Direct-to-consumer sales via its website and omnichannel retail, integrating both online and offline touchpoints for mass market reach.

• Operates through quick commerce (Blinkit, Zepto), major e-commerce marketplaces (Amazon, Nykaa, Myntra, Tira), and select offline stores.

• Leverages social media, influencer partnerships, and targeted marketing for brand engagement and cost-effective customer acquisition.

• Primary revenue comes from lip and eye product lines, complemented by newer face and skincare products; investment is focused on expanding distribution and automating inventory management.