Farmley

Farmley is a leading Indian healthy snacking brand specializing in premium dry fruits, nuts, seeds, and value-added snack products. Farmley serves customers across India with a growing presence in global markets such as the US, Australia, Canada, and Singapore. The company operates in the food and beverage industry, focusing on delivering high-quality, unadulterated snacks sourced directly from over 5,000 farmers and producers worldwide.

Products and Services

• Dry Fruits & Nuts: Almonds, cashews, pistachios, walnuts, raisins, and more.

• Flavored Snacks: Roasted makhana (foxnuts), flavored nuts, and healthy trail mixes.

• Superfoods: Seeds, berries, and protein-rich snack blends.

• Healthy Value-Added Snacks: Date bites, maida-free pasta, and guilt-free snack options.

• Gift Packs & Subscriptions: Festive gift boxes and regular snack delivery.

• Bulk & Corporate Orders: Customizable options for events and gifting.

All products are fresh, nutritious, and free from palm oil and adulterants.

Business Model & Revenue Streams

Farmley operates on a multi-channel, direct-to-consumer (D2C) and retail distribution model. Its revenue streams include:

• Direct Online Sales: Farmley sells products directly to consumers through its website, offering the full range of snacks and subscription services for recurring orders.

• E-commerce & Quick Commerce: The brand is listed on major platforms such as Amazon, Flipkart, Blinkit, Zepto, Instamart, and BigBasket, with quick commerce now contributing 40% and e-commerce 35% of total business.

• Offline Retail & Distribution: Farmley’s products are available in over 5,000 retail outlets via modern trade, general trade, and shop-in-shop models, with a goal of 30–40% revenue from offline channels in the next 2–3 years.

• Corporate & Institutional Sales: The company supplies to airlines, corporates, and for events/gifting, adding a B2B revenue stream.

• Subscription Services: Customers can opt for monthly or quarterly snack boxes, ensuring steady, recurring revenue.

• Export Sales: Farmley is piloting exports to international markets, aiming to tap into the global demand for healthy Indian snacks.

Customer Segmentation

• B2C: Urban, health-conscious consumers aged 25–45, fitness enthusiasts, busy professionals, and families seeking nutritious, convenient snacks.

• B2B: Retailers, distributors, supermarkets, airlines, and corporates for bulk and institutional sales.

Growth Strategy

• Offline Expansion: Scaling up retail presence to 60,000–70,000 outlets and increasing the share of offline sales.

• Product & Regional Innovation: Developing micro-market and regional-specific products to appeal to diverse Indian tastes.

• Global Expansion: Piloting exports in the US, Australia, Canada, and Singapore, with plans for broader international reach.

• Technology & Supply Chain: Leveraging advanced food technology and direct farmer linkages for quality control and cost efficiency.

• Brand Building: Investing in influencer marketing, celebrity endorsements, and digital campaigns to drive awareness and loyalty.