Felicity Games

Felicity Games is a rapidly growing casual game developer and publisher. Headquartered in Bengaluru, India, the company operates with the ethos of "building from India for the world," leveraging India's cost and talent advantages to create globally appealing games. Within its first year, Felicity Games launched over ten titles, attracting more than one million monthly active users across 14 countries.

Core Products and Services

• Casual Mobile Games: Popular titles include Seek & Find and Nova Solitaire, known for their innovative gameplay and engaging user experiences.

• Proprietary Framework Pokhran: A unique infrastructure for rapid game prototyping, testing, and scaling.

• Collaborations with Indie Developers: Partnerships to co-create high-quality games at a fraction of the cost compared to Western markets.

Unique Value Proposition

Felicity Games stands out by focusing on the "business of games" rather than just individual titles. It uses data-driven strategies to test multiple prototypes, scaling only the commercially viable ones. The company also emphasizes user personalization and AI-driven enhancements to maximize player engagement and lifetime value (LTV).

Business Model & Revenue Streams

Felicity Games operates on a B2B2C (Business-to-Business-to-Consumer) model, collaborating with indie developers and publishing captivating casual games for a global audience. The company employs a diversified monetization strategy to maximize revenue while maintaining a positive user experience.

• In-App Purchases (IAPs): Players can purchase virtual goods, power-ups, or additional content within games.

• Advertising Revenue: AI-driven algorithms manage ad placement to balance monetization with user experience. Users can opt for ad-free experiences through subscription plans or one-time purchases.

• Subscription Models: Weekly or lifetime ad-free packs are offered for a nominal fee.

• Partnerships: Collaborations with studios like AbhiTech Games help co-develop and scale new titles.

Customer Segmentation

Felicity Games targets:

• Casual Gamers: Individuals seeking light, engaging entertainment across mobile platforms.

• Indie Developers: Collaborates with small studios to prototype and publish games efficiently.

Growth Strategy

• Market Expansion: Felicity Games is expanding its footprint across key geographies like Southeast Asia, Europe, and North America by publishing culturally relevant games.

• Product Innovation: Prototyping new genres using its proprietary Pokhran framework to identify commercially viable titles.

• Strategic Partnerships: Collaborating with indie studios and brands to co-develop innovative gaming experiences.

• Emerging Technologies: Exploring opportunities in user-generated content (UGC) gaming and virtual reality (VR).

Conclusion

Felicity Games has rapidly emerged as a dynamic force in India’s mobile gaming sector, leveraging a tech-driven, data-centric approach to game publishing. The company has quickly established itself as a key partner for Indian game studios aiming for global reach, particularly in the hybrid-casual segment.