FES Cafe

FES Cafe is a dessert-focused café brand that operates with a 100% eggless menu, emphasizing sweets and community-driven experiences targeted mainly at Gen Z and Millennial customers. Its core products include a variety of freshly baked cookies, puddings, alternative-ingredient cakes, seasonal desserts, and savory dishes. The café also provides a vibrant space designed for socializing, working, and community gatherings.

Core Products and Services

• 100% eggless dessert offerings such as cookies, puddings, cakes with alternative ingredients, and seasonal sweets.

• Savory food items complementing the dessert menu.

• Community-driven café spaces aimed at young consumers for social and work-related experiences.

• Unique formats like Coffee Raves and dessert of the month drops to engage customers.

Business Model and Revenue Streams

• Primarily a retail café chain generating revenue through in-store sales of desserts, savory dishes, and beverages.

• Expanding through a hybrid COCO (Company-Owned Company-Operated) and FICO (Franchisee-Invested Company-Operated) model.

• Growth through delivery-focused hubs and packaged dessert products to reach customers beyond physical outlets.

• Additional revenue from community events, specials, and limited-edition menu offerings.

• Strong unit economics with efficient operations resulting in high store-level EBITDA and rapid revenue growth.