Finarkein Analytics

Finarkein Analytics is a pioneering data intelligence and analytics company. Specializing in the financial services, insurance and healthcare sectors, Finarkein is at the forefront of India’s Open Data Economy, enabling organizations to harness the power of digital public infrastructure (DPI) such as Account Aggregators (AA), ONDC and HealthStack for secure, compliant and scalable data-driven workflows. The company’s flagship platform, Flux, is a responsible analytics solution that allows businesses to seamlessly connect, consume, and publish data from multiple sources, including emerging open digital ecosystems.

Core Products and Services

• Flux Platform: Responsible analytics platform enabling secure data sharing and workflow orchestration for financial institutions.

• Plug-and-Play APIs: Quick integration APIs to transform onboarding, underwriting, credit decisioning and collections workflows.

• Financial Asset Aggregation: Aggregates and summarizes financial assets for holistic financial wellness and personalized product recommendations.

• Wealth Product Manufacturing: Tools to create and personalize wealth management products for new-age investors.

• Health Data Integration: Seamless publishing and consumption of health data on platforms like ABDM for operational excellence.

• Open Data Ecosystem Enablement: Facilitates enterprises to publish and consume data on India’s Digital Public Infrastructure (DPI) such as Account Aggregator (AA), ONDC and OCEN.

• Smart Collect: Real-time account monitoring and loan collections platform for NBFCs and lenders.

Business Model & Revenue Streams

• B2B SaaS Subscriptions: Enterprises (banks, NBFCs, insurers, fintechs) pay recurring subscription fees for access to the Flux analytics platform and workflow orchestration tools.

• API and Data Product Usage Fees: Charges are based on API calls, data consumption, or workflow executions, allowing for scalable, usage-based pricing.

• Professional Services & Custom Integrations: Revenue from onboarding, custom solution development, compliance consulting and integration with enterprise systems.

• Outcome-Based Pricing: For certain use cases (e.g., fraud prevention, loan collections), Finarkein may employ performance-linked or outcome-based pricing models.

Customer Segmentation

• B2B Focus: Banks, NBFCs, insurance companies, wealth managers and fintechs. Digital service providers and enterprises leveraging India’s open digital infrastructure.

Growth Strategy

• Market Expansion: Scaling adoption across BFSI and healthcare, with a focus on enabling more enterprises to leverage Account Aggregator and other open data frameworks.

• Product Innovation: Launching new modules such as Smart Collect for loan collections and expanding into payment and wealth management use cases.

• Partnerships: Collaborating with ecosystem enablers like Sahamati, DLAI and leading financial institutions to drive ecosystem adoption.

• Regulatory Alignment: Maintaining a privacy-first, compliant approach in line with India’s Data Protection Bill and sectoral regulations.