Finity

Finity is India's pioneering wealth technology platform and full-stack digital investment app focused on democratizing passive investing and wealth management through zero-commission, zero-fee direct mutual fund investments and comprehensive stock trading capabilities. Operating as a robo-advisory and digital wealth management platform, Finity serves over 600,000+ users seeking cost-effective investment solutions with professional-grade tools, personalized recommendations, and simplified account opening powered by digital KYC (Know Your Customer) verification through DigiLocker. The company positions itself at the intersection of financial inclusion and technology-driven innovation, enabling Indian retail investors to build diversified portfolios at minimal cost through direct mutual funds and passive index investing.

Core Products and Services

• Zero-Commission Direct Mutual Funds: Platform providing access to 5,000+ direct mutual funds from 42+ Asset Management Companies (AMCs) at zero commission and zero platform fees. Investors benefit from 1-1.5% higher returns compared to regular funds through elimination of distribution charges while maintaining SEBI and AMFI compliance.

• Passive Index Investing Solutions: Exclusive passive investing section enabling investment in index mutual funds and exchange-traded funds (ETFs) with tools to compare funds based on expense ratios and tracking error. Passive investing strategy focuses on long-term wealth creation through market-replicating investments outperforming majority of actively managed funds.

• Stock Trading and Demat Account Services: Integrated stock trading platform offering equity investing (delivery, intraday, futures, options) across NSE and BSE with competitive pricing (zero account opening charges, zero demat charges for 1st year, flat ₹20 per equity trade). Single consolidated demat and trading account for both mutual funds and stocks simplifies multi-asset portfolio management.

• Exchange-Traded Funds (ETF) Investment: ETF investment capabilities enabling investors to build diversified portfolios through index-replicating baskets with lower expense ratios (earning up to 2% more than actively managed mutual funds) and reduced active management risk.

• Systematic Investment Plans (SIPs): Flexible recurring investment capabilities with SIP automation starting at as low as ₹100 with one-tap management. SIP features include pause/stop functionality, tax-saving through ELSS fund investments, and one-tap tax statement generation for ITR filing.

• Robo-Advisory and Personalized Recommendations: AI-powered investment recommendations based on individual goals, risk profiles, and financial objectives. Robo-advisory engine provides data-driven fund selection and portfolio construction aligned with investor goals.

• IPO and Primary Market Access: Initial Public Offering (IPO) and First Public Offering (FPO) access enabling retail investors to participate in primary market offerings directly through the platform.

• Financial Management Tools and Utilities: Comprehensive dashboard tracking all investments (internal and external), portfolio performance analytics, tax calculators, risk analyzers, financial health check tools, and transaction history with P&L visualizations.

• Tax Optimization and ITR Support: Tax-saving fund recommendations, capital gains tracking, tax statement generation, and integrated tax filing support enabling automated income tax return preparation.

• Insurance and Term Insurance Products: Term insurance solutions and insurance product recommendations integrated within wealth management platform providing comprehensive financial protection.

• Digital Account Management: 100% digital account opening with DigiLocker-powered E-KYC (Electronic Know Your Customer), eliminating paperwork and enabling account activation within minutes. E-mandate support for seamless recurring investment authorization.

Business Model and Revenue Streams

• Commission-Free Mutual Fund Distribution: Primary revenue model earning distributor commissions directly from Asset Management Companies (AMCs) for mutual fund sales without charging customers any transaction or platform fees. Revenue model incentivizes customer acquisition and AUM growth while maintaining competitive pricing differentiation against traditional intermediaries charging upfront loads and exit fees.

• Brokerage Revenue from Stock Trading: Transaction-based revenue from equity trading commissions (flat ₹20 per equity trade, futures and options commissions) when investors execute stock market transactions. Trading volume growth directly drives revenue expansion.

• Demat Account Charges: Annual demat account maintenance fees (₹0 for 1st year, standard charges thereafter) generating recurring revenue from active trading and investing account holders.

• ETF and Passive Fund Investments: Revenue through distributor commissions on exchange-traded fund purchases and passive index fund investments. Higher ETF adoption rates drive incremental revenue as passive investing gains market share.

• Insurance and Financial Products: Commission revenue from insurance and financial product recommendations (term insurance, other insurance products) integrated within wealth platform ecosystem.

• Data Monetization and Analytics: Potential future revenue through anonymized investment behavior analytics, market insights, and portfolio performance data valuable to AMCs, insurers, and financial institutions.

• Value-Added Service Fees: Future revenue opportunities through premium advisory services, advanced portfolio analysis tools, tax planning services, and financial coaching for high-net-worth investor segments.