Fipola

Fipola is a pioneering omnichannel meat and seafood retail company dedicated to redefining the meat shopping experience in India. The company operates both modern, hygienic retail stores and a robust digital platform, offering a wide range of premium products including free-range chicken, goat, lamb and a variety of exotic seafood.

Core Products and Services

• Meat & Seafood: Free-range chicken, goat, lamb, exotic seafood, pork, eggs, dry fish.

• Value-Added Products: Marinades, cold cuts, ready-to-fry products.

• Retail & Online: Modern store network, Android/iOS apps, website, call center, and partnerships with Swiggy, Zomato, Dunzo.

• Hospitality Expansion: Fipola Grill House, Fipola on Wheels.

Business Model & Revenue Streams

• Revenue Generation: Primarily from product sales via retail stores and online D2C platform.

• Business Unit Contribution: Chicken (~38% of sales), seafood (~32%), mutton (~21%), value-added products (~9% estimated).

• Customer Segmentation: Mainly B2C (individual consumers), with growing B2B (hospitality sector, bulk orders).

• Market Focus: South India is the core market, with expansion into North and West India underway.

Top Clients & Partnerships

• Top Customers: Individual consumers (over 10 lakh), hospitality sector (hotels, restaurants).

• Strategic Partners: Swiggy, Zomato, Dunzo for delivery; SR-Marine (parent company, seafood exporter).

• Marquee Agreements: Long-term supply contracts with five-star hotels via SR-Marine.

• Client Concentration Risk: Low, due to diversified customer base and strong retail/online mix.

• Diversification Initiatives: Expanding into hospitality, bulk orders and new geographies (Delhi NCR, Mumbai, Kolkata, Punjab).

Future Outlook & Strategic Priorities

• Growth Drivers: Store expansion (targeting 275+ stores pan-India), new product launches, hospitality sector penetration and tech-enabled customer experience (reflecting recent market trends).

• M&A Pipeline: No major M&A disclosed; focus on organic growth and partnerships.

• Risks & Headwinds: Regulatory changes in food safety, macroeconomic volatility, competition from online meat retailers and supply chain disruptions.

• Medium-Term Targets: Achieve ₹460 crore revenue, expand to 7+ cities and double daily orders.

• Capital-Allocation Priorities: Invest in retail footprint, cold chain logistics, technology (apps, delivery systems), and talent acquisition for scaling operations.