Fixderma

Fixderma is a leading cosmeceutical manufacturer and brand specializing in innovative skincare and hair care solutions. Fixderma operates in the skincare and personal care industry, serving key markets across India and exporting to over 35 countries, with plans to expand its global footprint to more than 60 countries by the end of 2025.

Core products & Services

• Moisturizers : Innovative moisturizers such as the Durave range, offering lightweight, quick-absorbing hydration tailored to specific concerns like acne marks, dry skin, dark spots and sensitivity. These products provide 24-hour intense hydration and strengthen the skin barrier.

• Serums and Targeted Treatments : Potent serums for concerns like pigmentation, melasma, acne spots, aging and hydration. Key products include Vitamin C serum, retinol serum, niacinamide serum and pigment-correcting serums for visible results.

• Acne and Pigmentation Solutions : Specialized creams, gels, and sprays such as Salyzap and Skarfix, formulated to treat acne, control oil, reduce pigmentation, and lighten dark spots. These are suitable for both facial and body use.

• Body Care : A range of body lotions and creams, including exfoliating and hydrating formulas like AHA Body Lotion and Oatsilk Body Lotion, designed to smooth, nourish, and protect the skin.

• Lip and Eye Care : Targeted products such as brightening lip balms with SPF and under-eye serums to address dark circles, puffiness and dryness, providing comprehensive care for delicate areas.

• Hair Care : Dermatologist-approved shampoos and conditioners for hair fall, dandruff, and scalp health, including strengthening and nourishing formulas suitable for dry and damaged hair.

• Foot and Hand Care : Therapeutic creams like Foobetik for cracked heels and Nigrifix for underarm lightening, addressing specific concerns for hands and feet.

• Baby and Kids Care : Gentle sunscreens and skincare products formulated for children’s sensitive skin, ensuring protection and nourishment without irritation.

• Combo Kits and Travel Packs : Curated kits and travel-friendly packs that combine best-selling products for comprehensive skincare routines on the go.

Business Model & Revenue Streams

Fixderma employs a diversified, omnichannel revenue model, leveraging both B2B and B2C strategies:

• Dermatologist Channel (B2B): Products are prescribed and sold through dermatologist clinics, accounting for about 25% of revenue.

• Direct-to-Consumer (D2C) Channel: Sales via Fixderma’s website and major e-commerce platforms contribute 35–40% of revenue.

• Over-the-Counter (OTC) Retail: Products are available in approximately 50,000 retail locations (pharmacies and cosmetic stores), generating around 15% of revenue.

• Exports: International sales across 35+ countries, contributing about 20% of revenue.

• Salon Channel: Expanding presence in the hair care segment through salon partnerships.

Customer Segmentation

• B2B: Dermatologists, clinics, salons and international distributors

• B2C: End-consumers purchasing via D2C, OTC, and e-commerce platforms

Growth Strategy

• Market Expansion: Aggressively growing in India’s metros and expanding to 60+ countries, targeting regions with rising skincare demand and less competition.

• Product Innovation: Continuous R&D to launch new, science-based products, including specialized lines for babies and premium segments.

• Omnichannel Presence: Opening exclusive brand outlets (EBOs) for experiential retail, strengthening e-commerce and deepening partnerships with dermatologists and salons.

• Brand Partnerships: Strategic alliances with industry leaders (e.g., Lotus Herbals, SEPHORA) to boost credibility and reach.