Flam

Flam is a leading AI-powered mixed reality (MR) publishing platform that enables brands to create, publish and track immersive, interactive digital experiences across marketing, advertising, retail and entertainment.The company’s proprietary technology allows brands to launch high-fidelity MR and 3D experiences instantly via social media links, websites or QR codes-eliminating the need for users to download apps.

Core Products & Services

• AI-powered MR Content Creation: Flam’s no-code platform lets brands and creative studios design and deploy interactive MR campaigns in minutes, accessible on over 6 billion smartphones-even low-end devices-without requiring AR Core support.

• App-less GenAI Infrastructure: Proprietary technology delivers ultra-fast, high-resolution MR experiences (up to 4K 120 FPS) in under 300 milliseconds, making content accessible even on slow networks and low-spec devices.

• Enterprise Suite: Full-stack GenAI tools for 3D asset generation, campaign analytics and cross-channel deployment, tailored for Fortune 500 brands and creative agencies.

• Versatile Use Cases: From transforming print ads and billboards into interactive screens to enabling shoppable experiences in retail aisles or live broadcasts, Flam’s platform powers brand storytelling, fan engagement and e-commerce.

• Personalization & Analytics: AI-driven features for content personalization and real-time campaign performance tracking.

Unique Value Proposition

• Universal Accessibility: Works seamlessly on virtually any smartphone, democratizing MR for brands of all sizes.

• App-less Frictionless Experience: Users access MR content instantly via links or QR codes-no downloads or installations required.

• Enterprise Grade Performance: Proprietary AI infra supports lightning-fast, high-fidelity graphics and advanced motion tracking, outperforming standard WebAR solutions.

• Innovation & Recognition: Flam has powered campaigns for global brands, won industry awards such as the E4M Auto Marketing Award for “Best Use of AR/VR/MR”.

Business Model & Revenue Streams

Flam operates on a B2B SaaS and enterprise services model, generating revenue through:

• Subscription Fees: Brands and agencies pay recurring fees for access to Flam’s MR content creation and publishing platform, with tiered pricing based on usage, features and campaign scale.

• Campaign Based Licensing: Fees for deploying and managing MR campaigns, including analytics and reporting.

• Custom Solutions & Integrations: Revenue from bespoke MR experiences, white-label solutions, and deep integrations with client systems.

• Partnership Programs: Monetization through partnerships with creative studios, agencies and global platforms that use Flam’s infrastructure for their clients.

• Premium Features: Upselling advanced GenAI tools for 3D asset generation, personalization and enterprise analytics.

• No-Code Scalable SaaS: Easy-to-use, no-code tools lower the barrier for brands to adopt MR, driving high customer acquisition and retention.

• App less Delivery: Eliminates friction for end-users, increasing campaign reach and engagement, which attracts high-value enterprise clients.

Customer Segmentation

• B2B: Brands (FMCG, retail, tech, automotive, entertainment), creative agencies, and broadcasters seeking immersive marketing and fan engagement.

• Enterprise: Fortune 500 companies and large-scale advertisers requiring custom MR solutions and analytics.

• SMBs: Smaller businesses leveraging Flam’s no-code tools for accessible MR campaigns.

Growth Strategy

• Market Expansion: Aggressively scaling in the US and global markets, while maintaining a strong position in India.

• Product Innovation: Investing in GenAI-powered 3D asset creation, advanced analytics and infrastructure to support new use cases (e.g., retail, live events, fan engagement).

• Ecosystem Partnerships: Building a robust network of creative studios, agencies and technology partners to drive adoption and innovation.

• Recognition & Awards: Leveraging industry accolades and high-profile brand campaigns to build credibility and attract new clients.