Flexmoney

Flexmoney Technologies Pvt. Ltd. is a leading fintech infrastructure provider specializing in digital lending and “Buy Now, Pay Later” (BNPL) solutions for India’s rapidly evolving consumer credit market. Flexmoney has positioned itself as a B2B2C enabler—empowering banks, NBFCs and merchants to offer instant, cardless point-of-sale credit to millions of consumers. The company’s flagship platform, InstaCred, is India’s first full-lifecycle digital credit network, seamlessly integrating with lenders and merchants to deliver frictionless, secure checkout finance.

Core Products and Services

• InstaCred Digital Credit Platform: A white-label, full-lifecycle BNPL and cardless EMI infrastructure for banks and NBFCs, enabling instant digital credit at checkout for both online and offline merchants.

• Cardless EMI: Instant, paperless EMI conversion at checkout, requiring only a mobile number for eligibility, with no credit card or documentation required.

• Plug-and-Play Merchant Integration: SDK and API-based integration for merchants, payment gateways, and e-commerce platforms, supporting seamless onboarding and rapid credit activation.

• Lifecycle Credit Management: End-to-end support for origination, underwriting, disbursal, and collections, all under the lender’s brand.

• Analytics and Reporting: Real-time dashboards for lenders and merchants to track credit line usage, repayment trends, and customer engagement.

Key milestones and recognitions

• Raised $4.8 million in Series A funding led by Pravega Ventures, with participation from Z5 Capital and notable fintech angels.

• Partnered with Home Credit, CCAvenue, and other leading payment processors to expand cardless EMI offerings to 4,800+ marquee merchants.

• Enabled over 25 million pre-approved cardless EMI credit lines by 2021, scaling to 35 million+ by 2024.

• Achieved annual revenue in the ₹10–100 crore range for FY22, with continued double-digit growth.

Business Model & Revenue Streams

• Transaction Fees: Earned from lending partners (banks/NBFCs) for every cardless EMI or BNPL transaction processed through the platform.

• Integration & Platform Fees: One-time and recurring charges to merchants and payment gateways for SDK/API integration and ongoing platform access.

• Value-Added Services: Analytics, reporting, and risk management modules offered as premium add-ons.

Customer segmentation

• B2B: Banks, NBFCs, payment gateways, and merchants (including e-commerce, electronics, travel, and lifestyle brands).

• B2B2C: End consumers access credit via their bank/NBFC or merchant, not directly from Flexmoney.

Top Clients & Partnerships

• Home Credit India: Strategic partnership to deliver instant cardless EMI across Flexmoney’s merchant network, expanding reach to over 4,800 merchants.

• CCAvenue (Infibeam Avenues): Integrated InstaCred Cardless EMI as the first cardless EMI facility on India’s largest payment gateway, unlocking access to 1 lakh+ e-commerce merchants.

• Major Banks/NBFCs: Seven leading lenders (names undisclosed) providing 35 million+ pre-approved credit lines as of 2024.

• E-commerce and Retail Merchants: 15,000+ online and offline merchants, including leading electronics, lifestyle, and travel brands.

• Payment Gateways: Partnerships with top Indian payment processors for seamless checkout finance integration.

Future Outlook & Strategic Priorities

• Network Expansion: Scaling to 50 million+ pre-approved credit lines and 25,000+ merchants by 2026, with a focus on Tier 2/3 cities and new consumer segments.

• Product Innovation: Launching additional BNPL and sachet-credit products tailored for micro-purchases and underserved demographics (reflecting recent market trends).

• Lender and Merchant Onboarding: Adding more banks/NBFCs and vertical-specific merchants to deepen market penetration.