FluxGen

FluxGen Sustainable Technologies is a Bengaluru-based B2B SaaS platform that specializes in smart water management solutions powered by AI and IoT technologies. Founded in 2019 by Ganesh Shankar, FluxGen is on a mission to help industries become water-positive by optimizing water usage, reducing wastage, and enhancing operational efficiency. The company caters to sectors such as food processing, metals and mining, pharmaceuticals, healthcare, and commercial buildings, addressing critical challenges posed by water scarcity.

FluxGen’s flagship product, AquaGen, is an advanced water intelligence platform that integrates IoT-enabled sensors with AI-driven analytics to provide real-time monitoring and actionable insights. The platform helps industries track water flow, detect inefficiencies such as leaks or overconsumption, and implement sustainable water management practices. FluxGen has also expanded its offerings to include Rainwater Intelligence and Waste Water Intelligence, enhancing rainwater harvesting and sewage treatment capabilities.

Unique Value Proposition:

• End-to-End Water Solutions: From real-time monitoring to actionable insights, FluxGen provides comprehensive tools for water management.

• AI-Driven Analytics: Predictive and prescriptive analytics enable proactive water usage optimization.

• Sustainability Focus: Helps clients reduce water consumption by up to 30%, contributing to global sustainability goals.

• Scalability: Operates across 60+ industrial sites and serves major clients such as Tata Steel, Aditya Birla Group, Microsoft, Ashok Leyland, and Adani Group.

Key Achievements:

• Recognized as a member of the World Alliance for Efficient Solutions by the Solar Impulse Foundation.

• Partnered with Microsoft for a water replenishment project that reduced water usage by 50% at hospitals in Bengaluru.

• Grew revenue from ₹1 crore in FY23 to ₹5 crore in FY24, with booking value increasing from ₹2 crore to ₹11 crore during the same period.

• Won the Microsoft Entrepreneurs for Positive Impact Cup 2024 for its innovative approach to water sustainability.

Business Model & Revenue Streams

FluxGen operates on a hybrid business model that combines elements of hardware sales, subscription-based SaaS services, and custom consulting projects. The company’s solutions are designed to cater to the unique needs of industrial clients seeking efficient and sustainable water management systems.

Primary Revenue Sources:

1. AquaGen System Sales:

• FluxGen generates revenue through the sale of its IoT-enabled AquaGen hardware system. This includes sensors and devices that integrate seamlessly with existing water infrastructure.

2. SaaS Subscriptions:

• Clients subscribe to FluxGen’s software platform on an annual basis. The platform offers features like real-time monitoring, analytics dashboards, reporting tools, and prescriptive alerts.

3. Custom Consulting Projects:

• Revenue is also derived from bespoke consulting services tailored to specific client needs, such as optimizing rainwater harvesting or wastewater treatment processes.

4. Collaborative Partnerships:

• FluxGen partners with organizations like Microsoft to execute large-scale sustainability projects, earning revenue through joint ventures or project-based contracts.

5. Maintenance and Support Services:

• Annual maintenance contracts (AMCs) for hardware systems provide an additional recurring revenue stream.

Monetization Strategies:

• Offering tiered subscription plans based on the number of sensors deployed and the level of analytics required.

• Leveraging partnerships with global corporations like Microsoft for high-impact projects.

• Expanding into high-demand sectors such as healthcare, manufacturing, and public services.

Customer Segmentation:

• Large Enterprises: Companies in sectors like metals, mining, pharmaceuticals, and food processing.

• Commercial Real Estate & Campuses: Large buildings and campuses requiring efficient water management systems.

• Public Sector Organizations: Government bodies focused on sustainability initiatives.

• NGOs & Hospitals: Entities aiming to reduce operational costs while promoting sustainability.

Growth Strategy

FluxGen’s growth strategy centers around scaling its technology offerings while expanding its market presence across India and globally:

1. Market Expansion:

• Strengthening its footprint in Tier 1 cities in India while targeting international markets like Southeast Asia and Africa.

• Scaling operations across industrial hubs where water scarcity is a critical issue.

2. Product Innovation:

• Enhancing AquaGen with advanced AI features like predictive analytics (AquaGPT) for future water usage forecasting.

• Developing new modules for rainwater harvesting and wastewater treatment optimization.

3. Partnerships & Collaborations:

• Building strategic alliances with global tech giants like Microsoft to co-develop sustainability projects.

• Partnering with government agencies for large-scale implementation of water-saving solutions.

4. Customer Acquisition & Retention:

• Targeting large industrial clients while offering scalable solutions for smaller enterprises.

• Providing post-installation support through AMCs to ensure long-term customer engagement.