Foodstrong

Foodstrong is a Mumbai-based health and wellness brand, founded by Karishma Bhalla and Avartan Bokil and operated under Taramis Labs Private Limited. Foodstrong is on a mission to bridge India’s protein gap by making clean, nutritious and delicious protein-rich foods accessible to all. The company operates in the food and beverages industry, with a strong focus on functional nutrition and the protein supplement market.

Products & Services

• Whey Protein Powders: Clean, flavored protein blends from grass-fed, antibiotic-free milk.

• Ready-to-Drink Protein Shakes: Convenient, single-serve shakes for on-the-go nutrition.

• Junior Protein Mixes: Protein supplements formulated for children’s growth and health.

• Functional Supplements: Post-workout creatine, EAA and gut health solutions.

• Single-Serve Sachets: Portable protein and nutrition packs for easy daily use.

• Multi-Channel Availability: Sold via D2C website, e-commerce, quick commerce, modern retail and institutional partners.

Business Model & Revenue Streams

• Direct Sales (D2C): Sells products directly to consumers via its website and digital platforms, offering the full product range with exclusive deals.

• E-commerce & Quick Commerce: Major revenue from online marketplaces (Amazon, Flipkart) and quick commerce platforms (Swiggy Instamart, Blinkit), reaching a wide audience seeking convenience and fast delivery.

• Modern Trade & General Trade: Products are available in modern retail chains, corporate/college/hospital canteens and over 1,500 general trade outlets in cities like Mumbai, Pune, and Bangalore.

• Institutional Partnerships: Revenue from large accounts and partnerships with leading foodservice, hospitality and healthcare brands for bulk supply and co-branded initiatives.

• Product Innovation: Launching new flavors, functional supplements and junior protein mixes to capture emerging consumer needs and expand addressable market.

Customer Segmentation

• B2C (Primary): Fitness enthusiasts, athletes, working professionals, parents and children seeking clean, convenient protein solutions.

• B2B: Institutions, canteens, hospitality and healthcare partners requiring bulk or co-branded nutrition products.

Growth Strategy

• Retail & Distribution Expansion: Scaling presence in modern and general trade, as well as Q-commerce and e-commerce platforms.

• Product Portfolio Diversification: Introducing new protein blends, functional supplements and junior nutrition products to meet evolving consumer needs.

• Brand Building & Education: Investing in content, influencer partnerships and consumer education to raise awareness about the protein gap and healthy eating.

• Institutional Partnerships: fExpanding collaborations with large foodservice and healthcare brands to drive bulk sales and brand visibility.