Footprints Education

Footprints Education is a leading chain of play schools and daycare centers in India. The company provides early childhood education and care for children from infancy through preschool age, focusing on holistic development using the US-based HighScope Curriculum. Their services are designed to foster cognitive, social, emotional and physical growth in a safe, nurturing, and innovative environment

Core Products and Services

• Preschool Programs: Footprints Education delivers structured, research-backed early learning programs focused on cognitive, social, emotional and physical development for children from infancy through preschool age. The curriculum is based on the globally recognized US HighScope Curriculum, emphasizing hands-on, play-based learning.

• Daycare Services: The company provides age-appropriate, nurturing daycare throughout the day, ensuring a safe and stimulating environment for young children.

• After-School Care: Extended learning and engagement opportunities are offered beyond regular school hours to support working parents and further enrich children’s experiences.

• ParentConnect App: Footprints offers a dedicated app providing real-time updates, live CCTV streaming, daily activity and meal reports and instant communication between parents and the school.

• Nutritious Meals: All meals are prepared in-house by nutritionists, with a strict no-junk-food policy, ensuring children receive balanced and healthy nutrition every day.

Business Model and Revenue Streams

Footprints Education operates on a fee-based model, where parents pay monthly or term-wise fees for preschool, daycare and after-school services. Revenue is generated through:

• Tuition and Daycare Fees: Primary income from parents enrolling their children in Footprints centers.

• Franchise Fees: Additional revenue from franchise partners who open and operate Footprints centers in new locations, supported by the company’s proven business model and training.

• Corporate Partnerships: Income from providing daycare solutions to businesses and corporate towers, catering to working parents.

The model scales with the number of children enrolled and the expansion of centers across cities.

Customer Segmentation

• Individuals: Parents of young children (infancy to preschool age) seeking high-quality, safe and holistic early education and care.

• Businesses: Corporate partnerships for workplace daycare solutions and franchisees investing in new Footprints centers.

Growth Strategy

• Expanding Centers: Aggressively opening new branches in more cities and neighborhoods, targeting a presence in nearly 40 cities and 350 centers by the end of 2025.

• Curriculum Innovation: Leveraging the HighScope Curriculum and integrating AI technology to monitor lesson delivery, cleanliness and adult-child ratios in real time, ensuring quality and safety.

• Technology Integration: Enhancing parental engagement and operational efficiency through live CCTV, mobile app updates and digital communication.

• Safety & Nutrition: Maintaining strict safety protocols, all-female staff and in-house nutritionist-designed meals.

• Continuous Feedback: Regular parent-teacher meetings, progress reports and open communication channels to ensure ongoing improvement and satisfaction