Fourseven

Fourseven is a premium Indian jewelry brand specializing in contemporary 925 sterling silver jewelry and lifestyle accessories. the company serves customers across India and internationally in over 12 countries, including North America, Asia, Europe and Australia. Fourseven was established to bridge the gap between traditional Indian jewelry and modern design sensibilities, offering unique, high-quality pieces that blend Indian themes with Western aesthetics.

Products & Services 

• 925 Sterling Silver Jewelry: Wide range of charms, bracelets, necklaces, earrings, rings, anklets, nose and toe rings and brooches for women, men and children.

• Themed Collections: India-inspired charms, spiritual and mantra jewelry, Marvel and Disney licensed collections and seasonal/occasion-based designs.

• Healing & Aromatherapy Jewelry: Wearable silver jewelry with healing stones and aromatherapy features for wellness and self-expression.

• Gemstone & Semi-Precious Jewelry: Designs featuring natural gemstones and semi-precious beads in silver settings.

• Personalized & Gift Jewelry: Customizable pieces and curated gift options for special occasions like Rakhi, Father’s Day and festivals.

• Home & Lifestyle Accessories: Select silver accessories and thoughtful home décor items.

• Online & Offline Shopping: Available via the official website and concept stores, with global shipping and dedicated customer service.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: The majority of revenue comes from online sales through the company’s website (over 86% of digital sales), supported by a growing offline presence via concept stores.

• Omni-Channel Retail: Fourseven operates an omni-channel model, selling exclusively branded products online and in its own stores, ensuring brand control and a consistent customer experience.

• Licensing & Collaborations: Revenue from exclusive licensing agreements, such as with The Walt Disney Company India, to design and sell themed collections (Disney, Marvel).

• International Shipping: Ships to customers in 12 countries, expanding its market reach and diversifying revenue streams.

• High Average Order Value: Focuses on premium positioning, with average ticket sizes ranging from ₹2,500 to ₹4,500.

Customer Segmentation

• B2C (Primary): Urban, style-conscious women, men and children seeking distinctive, high-quality silver jewelry and lifestyle accessories.

• International Customers: Indian diaspora and global consumers interested in contemporary Indian design.

• Gifting & Special Occasions: Customers purchasing for festivals, celebrations and personal milestones.

Growth Strategy

• Retail Expansion: Plans to open more offline stores in major Indian metros to complement its strong online presence.

• Product Innovation: Launching new collections and themed jewelry to capture evolving consumer trends.

• Brand Partnerships: Expanding licensing agreements and collaborations to enhance brand appeal.

• Sustainability Initiatives: Continued focus on eco-friendly practices and ethical sourcing.