Freakins

Freakins is a Mumbai‑based denim fashion startup in the apparel and fast-fashion industry, targeting Gen‑Z women and young millennials. India’s denim market is huge expected to reach about ₹91,800 crore (nearly $11 billion) by 2028 and Freakins is carving its spot with bold, trend-driven styles built to last. They launched designs and making everything in‑house, offering over 1,500 styles across 35+ categories from jeans and skirts to knits and jackets. Freakins mainly connects with young women who are all about comfort but still want that cool, edgy vibe in their denim. You’ll find their collections not just on their own site, but also on places like Myntra, Amazon, Flipkart and Nykaa

Core Products and Services

• Denim Wear with Variety: Freakins isn’t about the one pair of jeans—it's about a thousand. They currently design over 1,500 denim styles, including skinny, mom-fit, cargo pants, skirts, dungarees and more. 
• Frequent Collections: We’re talking new drops nearly every week—sometimes 25–50 new pieces. They don’t wait for seasons; they create them, working fast thanks to owning most of their supply chain—from factories to design studios.
• Expanded Apparel & Collaboration: Although denim is the core, Freakins has ventured into knits, woven fabrics, varsity jackets and specific branded drops like the Apoorva Makhija collab. 

Business Model and Revenue Streams

• Direct-to-Consumer Sales: Most of Freakins’ business comes from selling directly to customers through their own website and mobile app, where exclusive drops, influencer collections and BOGO offers are common.
• Marketplace Partnerships:In addition to D2C, they’re present on big platforms such as Amazon, Flipkart, Myntra, Nykaa, which contribute significantly to reach and sales.
• Collaborations & Co‑collections: Partnering with creators like The Rebel Kid (Apoorva Makhija) and others, they launch fresh collections tied to influencer energy, creating buzz and drawing Gen‑Z consumers .
• Revenue Figures & Projections: In FY 2023, Freakins reported ₹22–23 crore in gross revenue. They’re targeting ₹100 crore by the end of FY 2024, using their recent seed funding of USD 4 million to fuel growth