Frido

Frido (operated by Arcatron Mobility Pvt. Ltd.) is a leading D2C brand revolutionizing ergonomic wellness through research-backed products for pain relief, posture correction, and mobility enhancement. The company emerged from a mission to address chronic discomfort experienced during the pandemic, leveraging Arcatron’s legacy in mobility solutions (including wheelchairs for Paralympic athletes). Frido has achieved a ₹200 crore annual recurring revenue (ARR) as of 2025, growing at 3x YoY.

Core Products and Services

• Ultimate Pro Seat Cushion: Hi-Per foam design for lower back and tailbone support (40% of revenue).

• Car Comfort Bundle: Neck rests, wedges and backrests for long drives.

• Dual Gel Insoles: Arch support for plantar fasciitis (25% of revenue).

• Deep Sleep Pillow: Cervical alignment for pain-free rest.

• Orthopedic Shoes: 3D-printed, clinically validated designs for daily wear (launched 2025).

• Frido Go Wheelchair: Self-propelled, foldable design for accessibility.

Key milestones

• Raised $1.7 million in a 2023 seed round led by BL Taparia Family Office and Undisclosed amount in a 2024 Series A led by OrbiMed.

• Partnered with Royal Challengers Bengaluru (RCB) as their official insole partner, enhancing sports performance visibility.

• Launched India’s first ergonomic footwear line (2025), targeting plantar fasciitis and flat feet.

Business Model & Revenue Streams

• Online Sales (70%): Website: 70% of revenue (₹140 crore ARR).Marketplaces: Amazon, Flipkart, Swiggy Instamart (25%).

• Offline Retail (5%): 1,000+ stores across Mumbai, Delhi, Bengaluru.

• B2B (Corporate Wellness): Bulk orders for enterprises (e.g., IT parks, fleets).

Customer Segmentation

• B2C (85%): Urban millennials (60%), seniors (25%), athletes (15%).

• B2B (15%): Corporates, hospitals, hospitality sectors.

Top Clients & Partnerships

• RCB (Royal Challengers Bengaluru): Strategic sports partnership for performance insoles.

• E-commerce Platforms: Amazon (“Amazon’s Choice” for insoles), Flipkart, Blinkit, Zepto.

• Healthcare Institutions: Collaborations with 50+ hospitals for mobility aids.

• Kaizzen: Strategic communications partner for brand narrative building.

• Manufacturing Partners: Facilities in Gujarat and NCR for localized production.

Future Outlook & Strategic Priorities

• Footwear Expansion: Target ₹500 crore revenue by 2026 through ortho-footwear, leveraging 3D scanning tech in offline stores.

• Global Markets: Piloting in UAE and US via Amazon Global Selling.

• Offline Experience Centers: Stores with podiatrists and gait analysis in Pune, Delhi, Bengaluru.

• Regulatory Compliance: RBI guidelines on D2C credit and product certifications.

• Counterfeit Products: Rising copycats in Tier 2/3 markets.