FRUBON

Frubon is a Jaipur-based dairy and ice cream brand under Dev Milk Foods Pvt Ltd (DMF), founded by DD Verma in 2004. The company is known for its innovative dairy products and strong supply chain management. Frubon operates with a mission to be the most innovative and admired food company globally.

Business Model

• Supply Chain Control: Frubon emphasizes end-to-end control over its supply chain. It sources milk directly from farmers through three collection centers in Rajasthan, ensuring high-quality products by testing milk for over 36 parameters.

• Manufacturing: The company has a state-of-the-art manufacturing facility in Jaipur, which is unique in Rajasthan for ice cream production. This setup allows for quick supply to markets in Rajasthan, Delhi, and Madhya Pradesh.

• Product Range: Frubon offers a wide range of products including ice cream, milk, flavored milk, paneer, ghee, buttermilk, and bakery items like cookies and rusks.

• Distribution Channels: Products are sold through distributors, self-branded ice cream parlors, and online platforms like Swiggy, Zomato, Blinkit, and Big Basket.

Products and Services

• Ice Cream: Known for unique flavors like Chilli Guava and Banana Caramel, Frubon's ice cream is made from fresh cream or milk fat, not vegetable oil.

• Dairy Products: Offers traditional dairy items such as curd, butter milk, and flavored milk.

• Bakery Products: Includes cookies and rusk